Is Your Website Ready for Advertising? Free Website Checklist
Posted: Mon Jan 20, 2025 5:50 am
We are often asked what is important to pay attention to before launching an advertisement?
We answer: does your website fulfill the company's commercial goals usefulness of self employed database and is it convenient for the user to search for information on the web resource, select and order the company's goods/services. Below we will examine the main points in more detail.
USP
Unique selling proposition, i.e. what the company offers to the page visitor. Contains the offer itself and key benefits.
Look at the first screen of your website: is it clear what your company does?
How your client sees it
The user entered a query in the search engine and went to your site using the corresponding ad title. Then he looks at the first screen and understands whether he got to the right address and will find what he was looking for here or not.
Recommendations on how to correctly compose an offer (trade proposal)
On the first screen, it is important to show the benefit that the client will receive from working with you: price, quality, terms, or other. What to look for:
what attractive things the company can offer;
what are the advantages of the product or service;
what are the needs of potential buyers;
competitors' proposals to find ways to differentiate yourself from them.
USP loves specific numbers. If you deliver goods within 24 hours within the city, write it like this: delivery in 1 day. If your prices are lower than your competitors, specify them: cost from 1,000 rubles. It is not always possible to achieve specific numbers, but you should strive for them.
The offer can also be supplemented and strengthened with a subheading that reveals the offer.
Site header
The header provides the user with key information about the site, answers questions, helps navigate, directs and tells about communication methods. The correct design of the header determines the further target actions of your clients.
Check if the site header answers the following questions:
How to contact you - phone (one number or a number in the 8-800 format).
Where can I come to you - address of the store/office/production facility (geography of your work).
How do you work - work schedule.
Is it possible to quickly order a product or service - capture form (order a call back or leave a request).
Recommendations on how to make the perfect website header
Make sure that when you scroll down the page, the phone number and/or the “order a call” button are always visible on the screen. This is a simple technical solution that allows you to increase conversion.
It is best to make the phone number clickable so that you can click on it from a mobile device and call immediately.
The clickable company logo should lead to the home page. This is a generally accepted standard, which allows you not to highlight the “Home” menu separately.
If you have a logo that doesn't speak for itself, it might be a good idea to put a descriptor underneath it. This is a short text about what kind of site it is and what the company does. This way the reader will immediately understand where they are.
Availability of an attractive form of capture (feedback)
If the block contains a call to action, then there should also be an option to call by phone or leave a request.
Use marketing tools to interest the client at the right moment. Think about what their problem is and offer them a solution. Or give them the opportunity to quickly contact you if there is no suitable solution.
The client should understand that he has not sent a message into the void, but that he will definitely be contacted. A thank you page will help with this. Here are some examples of how to design it:
This is an additional opportunity to win over the client and thereby increase sales. On the thank you page, you can place a link to your products, offer help, leave a gift, etc.
What information about the company is on the website?
The About section/page is important for building trust, especially in highly competitive niches where experience, number of points of sale and other company facts and figures can tip the scales in its favor.
Put yourself in the client's shoes. What kind of company would he want to work with:
With the one with whom he will feel comfortable and safe.
With the one that will provide quality guarantees for goods/services.
With the one with whom it is profitable to cooperate.
With the one where experts and professionals work, who have a well-established scheme of interaction with the client.
Tell us about your experience and values, customer successes, show the scale of the company, share personal and joint achievements of the team.
We answer: does your website fulfill the company's commercial goals usefulness of self employed database and is it convenient for the user to search for information on the web resource, select and order the company's goods/services. Below we will examine the main points in more detail.
USP
Unique selling proposition, i.e. what the company offers to the page visitor. Contains the offer itself and key benefits.
Look at the first screen of your website: is it clear what your company does?
How your client sees it
The user entered a query in the search engine and went to your site using the corresponding ad title. Then he looks at the first screen and understands whether he got to the right address and will find what he was looking for here or not.
Recommendations on how to correctly compose an offer (trade proposal)
On the first screen, it is important to show the benefit that the client will receive from working with you: price, quality, terms, or other. What to look for:
what attractive things the company can offer;
what are the advantages of the product or service;
what are the needs of potential buyers;
competitors' proposals to find ways to differentiate yourself from them.
USP loves specific numbers. If you deliver goods within 24 hours within the city, write it like this: delivery in 1 day. If your prices are lower than your competitors, specify them: cost from 1,000 rubles. It is not always possible to achieve specific numbers, but you should strive for them.
The offer can also be supplemented and strengthened with a subheading that reveals the offer.
Site header
The header provides the user with key information about the site, answers questions, helps navigate, directs and tells about communication methods. The correct design of the header determines the further target actions of your clients.
Check if the site header answers the following questions:
How to contact you - phone (one number or a number in the 8-800 format).
Where can I come to you - address of the store/office/production facility (geography of your work).
How do you work - work schedule.
Is it possible to quickly order a product or service - capture form (order a call back or leave a request).
Recommendations on how to make the perfect website header
Make sure that when you scroll down the page, the phone number and/or the “order a call” button are always visible on the screen. This is a simple technical solution that allows you to increase conversion.
It is best to make the phone number clickable so that you can click on it from a mobile device and call immediately.
The clickable company logo should lead to the home page. This is a generally accepted standard, which allows you not to highlight the “Home” menu separately.
If you have a logo that doesn't speak for itself, it might be a good idea to put a descriptor underneath it. This is a short text about what kind of site it is and what the company does. This way the reader will immediately understand where they are.
Availability of an attractive form of capture (feedback)
If the block contains a call to action, then there should also be an option to call by phone or leave a request.
Use marketing tools to interest the client at the right moment. Think about what their problem is and offer them a solution. Or give them the opportunity to quickly contact you if there is no suitable solution.
The client should understand that he has not sent a message into the void, but that he will definitely be contacted. A thank you page will help with this. Here are some examples of how to design it:
This is an additional opportunity to win over the client and thereby increase sales. On the thank you page, you can place a link to your products, offer help, leave a gift, etc.
What information about the company is on the website?
The About section/page is important for building trust, especially in highly competitive niches where experience, number of points of sale and other company facts and figures can tip the scales in its favor.
Put yourself in the client's shoes. What kind of company would he want to work with:
With the one with whom he will feel comfortable and safe.
With the one that will provide quality guarantees for goods/services.
With the one with whom it is profitable to cooperate.
With the one where experts and professionals work, who have a well-established scheme of interaction with the client.
Tell us about your experience and values, customer successes, show the scale of the company, share personal and joint achievements of the team.