The following tools will help you increase the productivity of SEO promotion.
Posted: Mon Jan 20, 2025 5:55 am
Fundamental content. Among potential customers, there are a lot of people who are only at the initial stage of making a decision to purchase a product. They need additional training, interesting and useful explanations about the properties of the product, the features of its use. By consuming fundamental content, the user will spend more time on your site, which will increase the likelihood of making a deal and allow search engines to check the accuracy of key queries.
Remarketing. The seller creates several Internet resources and places interesting content on them. When visiting the site, the user agrees to send cookies, which are then used to send the user information from the company. This technology allows you to expand your audience with the least cost, costing several times less than direct purchase of new customers, and the financial return on such advertising is tens of percent higher.
Outreach. Used to create a recognizable brand image. The company establishes partnerships with other Internet resources where it posts information about itself.
Rich snippet. Allows advertising database search engines to better understand the content on each web page. At the same time, the product description should be concise and precise, and not reduced to a simple set of popular search queries.
Combining SEO and content marketing can be effective, with SEO showing better results after some time has passed since the start of promotion. Paid targeted advertising and social media management play an important role in generating interest in the product at all stages when the volume of organic traffic is still insufficient.
Paid search for short-term customer acquisition
When launching a new product, it is recommended to start with paid advertising in Yandex or Google, and it is also advisable to shoot several videos that will clearly tell about the product, helping users to learn about it. At the same time, the base for the growth of organic traffic will be prepared.
This way, the seller can customize the display of their information for specific search queries sent by users.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Marketing promotion of an online store with the help of bloggers
Influencer marketing is one of the leading tools for promoting a store.
Marketing a store through influencers allows you to save on promotion. You only need to find a blogger with a target audience, pay him the agreed amount and send the data that he can use in his content to advertise the product.
Promotion should always be aimed at the target audience, that is, at users who are most likely to be interested in the product.
Advertising through opinion leaders not only allows you to attract a new audience to your brand, but also increases trust in the product, since it is advertised by a blogger who is authoritative for users.
If you manage to win the client’s tru
Remarketing. The seller creates several Internet resources and places interesting content on them. When visiting the site, the user agrees to send cookies, which are then used to send the user information from the company. This technology allows you to expand your audience with the least cost, costing several times less than direct purchase of new customers, and the financial return on such advertising is tens of percent higher.
Outreach. Used to create a recognizable brand image. The company establishes partnerships with other Internet resources where it posts information about itself.
Rich snippet. Allows advertising database search engines to better understand the content on each web page. At the same time, the product description should be concise and precise, and not reduced to a simple set of popular search queries.
Combining SEO and content marketing can be effective, with SEO showing better results after some time has passed since the start of promotion. Paid targeted advertising and social media management play an important role in generating interest in the product at all stages when the volume of organic traffic is still insufficient.
Paid search for short-term customer acquisition
When launching a new product, it is recommended to start with paid advertising in Yandex or Google, and it is also advisable to shoot several videos that will clearly tell about the product, helping users to learn about it. At the same time, the base for the growth of organic traffic will be prepared.
This way, the seller can customize the display of their information for specific search queries sent by users.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Marketing promotion of an online store with the help of bloggers
Influencer marketing is one of the leading tools for promoting a store.
Marketing a store through influencers allows you to save on promotion. You only need to find a blogger with a target audience, pay him the agreed amount and send the data that he can use in his content to advertise the product.
Promotion should always be aimed at the target audience, that is, at users who are most likely to be interested in the product.
Advertising through opinion leaders not only allows you to attract a new audience to your brand, but also increases trust in the product, since it is advertised by a blogger who is authoritative for users.
If you manage to win the client’s tru