#4: Twitter Brand Safety Controls
Posted: Mon Jan 20, 2025 5:57 am
To maintain your overall brand reputation when running Twitter trinidad and tobago b2b leads ads, you can configure exclusion lists, placement controls, and campaign goals in Ads Manager. Twitter's brand safety settings apply to individual campaigns, not the entire campaign.
Expand pre-roll ads
If you plan to run video ads on Twitter, one option to maintain a strong brand reputation is to use the platform’s Amplify Pre-Roll product. As Twitter's version of in-stream ads, this placement only includes content from an exclusive list of approved publishers. Twitter reports that this kind of premium content is brand-friendly and a smart way to reduce risk.
Brand Safety13
When setting up an Amplify pre-roll campaign, you can select publisher categories at the ad group level in Twitter Ads Manager. To learn more about publishers whose content may be relevant to your brand, download and view the publisher list.
Brand Safety14
Note that you can take a more selective approach by using one of Twitter’s curated categories for Amplify Pre-Roll. Each category is relatively small, so the list of publishers is easy to cross-check for potential online reputation issues.
Amplify Pre-Roll isn’t your only option for maintaining your brand’s reputation on Twitter. Most campaign objectives on Twitter give you multiple options for controlling placements at the ad group level. Most Twitter campaign goals enable the Home timeline by default, but you can usually opt out of other placements.
Expand pre-roll ads
If you plan to run video ads on Twitter, one option to maintain a strong brand reputation is to use the platform’s Amplify Pre-Roll product. As Twitter's version of in-stream ads, this placement only includes content from an exclusive list of approved publishers. Twitter reports that this kind of premium content is brand-friendly and a smart way to reduce risk.
Brand Safety13
When setting up an Amplify pre-roll campaign, you can select publisher categories at the ad group level in Twitter Ads Manager. To learn more about publishers whose content may be relevant to your brand, download and view the publisher list.
Brand Safety14
Note that you can take a more selective approach by using one of Twitter’s curated categories for Amplify Pre-Roll. Each category is relatively small, so the list of publishers is easy to cross-check for potential online reputation issues.
Amplify Pre-Roll isn’t your only option for maintaining your brand’s reputation on Twitter. Most campaign objectives on Twitter give you multiple options for controlling placements at the ad group level. Most Twitter campaign goals enable the Home timeline by default, but you can usually opt out of other placements.