3 types of business planning: strategic, tactical and operational
Posted: Mon Jan 20, 2025 5:59 am
Business planning is an essential step in defining a company's objectives and actions in the short, medium and long term. But did you know that we have three different types of business planning? Strategic, tactical and operational.
Continue reading the text to understand the differences and uses of each business plan and how to prepare for upcoming changes in the market and your business in an organized and planned way.
Benefits of business planning
Before we explain the types of business planning, let's talk a little about the structure of this tool. It is designed to discuss in advance the nature of products, services, results and other business initiatives.
As you can see, these are essential points for any planning. Therefore, it is necessary to do so at all stages of the company to seek to achieve the objectives in the best possible way. Now let's look at the types.
3 types of business planning
1. Strategic
Strategic business planning seeks to implement changes senegal phone number lead and reap long-term results and solutions, and is the most complex of the three. It is generally carried out over a period of 5 to 10 years, with revisions over time to adapt to changes in the market and the business itself .
This type of business planning assesses the company's internal situation, the opportunities it may have in different scenarios and its possibilities to compete externally.
The main issues to be discussed are related to the segmentation of products and services, positioning and the types of strategies that are ideal for the company. An essential tool for this type of business planning is the SWOT analysis, which assesses the strengths, opportunities, weaknesses and threats of the business.
Strengths and weaknesses are internal characteristics of the business, which can contribute to the growth and advancement of the company or hinder it from achieving its goals. Threats and opportunities are factors external to the company, but which influence, negatively or positively, the progress of the business.
7 types of business model
2. Tactical
Tactical business planning takes its name from ancient war tactics, which were widely used by the armed forces and later implemented by companies.
It combines strategic actions with operational ones, in which the resources needed to achieve business objectives are raised, such as human resources, capital, investment in machinery, among others.
Therefore, it has constant activities focused on the finance, purchasing and human resources departments. Tactical business planning is medium-term, generally done year by year, always seeking the best result.
3. Operational
Unlike strategic and tactical planning, operational business planning is short or very short term. It aims to structure production or sales actions using procedures, methods, budgeting and resources, schedules and documentation for data analysis.
It can be used to detail and put into practice actions and projects defined in larger plans, as it complies with policies and procedures, budget, strategic and tactical planning.
business planning
As we can see, there is a hierarchical and interactive order between the types of business planning:
Strategic: long-term, foresees structural changes related to the market or the business itself;
Tactical: medium-term, combines the strategic with the operational and raises resources to achieve business objectives;
Operational: short-term, aims to structure actions, resources and schedule to put the planning into practice.
Continue reading the text to understand the differences and uses of each business plan and how to prepare for upcoming changes in the market and your business in an organized and planned way.
Benefits of business planning
Before we explain the types of business planning, let's talk a little about the structure of this tool. It is designed to discuss in advance the nature of products, services, results and other business initiatives.
As you can see, these are essential points for any planning. Therefore, it is necessary to do so at all stages of the company to seek to achieve the objectives in the best possible way. Now let's look at the types.
3 types of business planning
1. Strategic
Strategic business planning seeks to implement changes senegal phone number lead and reap long-term results and solutions, and is the most complex of the three. It is generally carried out over a period of 5 to 10 years, with revisions over time to adapt to changes in the market and the business itself .
This type of business planning assesses the company's internal situation, the opportunities it may have in different scenarios and its possibilities to compete externally.
The main issues to be discussed are related to the segmentation of products and services, positioning and the types of strategies that are ideal for the company. An essential tool for this type of business planning is the SWOT analysis, which assesses the strengths, opportunities, weaknesses and threats of the business.
Strengths and weaknesses are internal characteristics of the business, which can contribute to the growth and advancement of the company or hinder it from achieving its goals. Threats and opportunities are factors external to the company, but which influence, negatively or positively, the progress of the business.
7 types of business model
2. Tactical
Tactical business planning takes its name from ancient war tactics, which were widely used by the armed forces and later implemented by companies.
It combines strategic actions with operational ones, in which the resources needed to achieve business objectives are raised, such as human resources, capital, investment in machinery, among others.
Therefore, it has constant activities focused on the finance, purchasing and human resources departments. Tactical business planning is medium-term, generally done year by year, always seeking the best result.
3. Operational
Unlike strategic and tactical planning, operational business planning is short or very short term. It aims to structure production or sales actions using procedures, methods, budgeting and resources, schedules and documentation for data analysis.
It can be used to detail and put into practice actions and projects defined in larger plans, as it complies with policies and procedures, budget, strategic and tactical planning.
business planning
As we can see, there is a hierarchical and interactive order between the types of business planning:
Strategic: long-term, foresees structural changes related to the market or the business itself;
Tactical: medium-term, combines the strategic with the operational and raises resources to achieve business objectives;
Operational: short-term, aims to structure actions, resources and schedule to put the planning into practice.