The target audience is usually divided into groups
Posted: Mon Jan 20, 2025 6:03 am
by interests, preferences, values
by location
by basic characteristics (age, gender, financial status), etc.
The task of a business and a marketer is to reach the maximum target audience across all channels and provide each group with a suitable offer, solution and necessary content at all stages: from the first touch when getting to know the brand, to placing an order and repeat purchases.
Ideally, a customer profile should be created for each group - a document that describes in detail the collective image of a person with characteristic features, needs, interests, fears and "pains". The profile should also reflect israel consumer email list how such a client makes a purchase decision - this is called the customer journey .
It is important to understand that different target audience groups have their own consumer interests - something that directly influences the choice. In addition to the basic characteristics of the product and service (purpose and properties, quality, price, availability, warranty, delivery times, etc.), which in any case need to be promoted, marketing is often of key importance - brand mentions and its reputation on the Internet, unique selling pros (USP) and difference from competitors, psychological triggers and familiarity of experience, simplicity of solutions, etc.
by location
by basic characteristics (age, gender, financial status), etc.
The task of a business and a marketer is to reach the maximum target audience across all channels and provide each group with a suitable offer, solution and necessary content at all stages: from the first touch when getting to know the brand, to placing an order and repeat purchases.
Ideally, a customer profile should be created for each group - a document that describes in detail the collective image of a person with characteristic features, needs, interests, fears and "pains". The profile should also reflect israel consumer email list how such a client makes a purchase decision - this is called the customer journey .
It is important to understand that different target audience groups have their own consumer interests - something that directly influences the choice. In addition to the basic characteristics of the product and service (purpose and properties, quality, price, availability, warranty, delivery times, etc.), which in any case need to be promoted, marketing is often of key importance - brand mentions and its reputation on the Internet, unique selling pros (USP) and difference from competitors, psychological triggers and familiarity of experience, simplicity of solutions, etc.