The Role of AR and VR in Digital Marketing: Creating Engaging Brand Experiences
Posted: Mon Jan 20, 2025 6:35 am
Augmented reality (AR) and virtual reality (VR) are the same. Basically, these are technologies that allow users to simulate a virtual 3D environment (VR) or virtual 3D objects in their physical environment (AR).
There are many ways in which AR and VR can be implemented. The most common method today is to use a headset that covers the eyes. An AR headset is transparent, while a VR headset is not. Headsets have the advantage of being portable, but they also have limited capabilities.
On the other hand, large static installations of multiple holographic lasers, screens, and actuators can be used to create realistic AR and VR experiences in defined locations. Both types can be used for a creative marketing experience. Let’s see how this is possible.
How AR and VR Create Engaging Marketing Experiences
It should be noted that AR and VR technologies are quite expensive. Creating scenarios that utilize these technologies requires a lot of money. Therefore, the use of AR and VR is by no means something for startups to use. It is something that can be used by established companies. With that out of the way, let’s take a look at how these technologies create immersive marketing experiences .
Virtual Showrooms
For many product-based services, virtual showrooms are a great way to showcase your products without having to use real products.
This can be profitable if the following conditions are met.
The product presented is expensive to produce
VR setup is capable of entertaining many people at the same time
With a virtual showroom, you can display as many products as you want with little risk of damage or theft.
Virtual showrooms are not 100% accurate in representing products, but they can show enough to influence people's minds.
VR showrooms also have the advantage of being accessible latvia telemarketing data online. For example, a company could hold a VR exhibition online, and people with VR headsets could attend the exhibition from their own homes. This allows them to view and inspect products (in a limited capacity).
This type of unique experience is available exclusively through VR.
Interactive experiences for interested customers
The most obvious advantage of AR/VR in marketing is that it provides an interactive experience. While a showroom can display products, it can also allow customers to test them out.
For example, think about sports cars. They are very expensive to create. The chance to test them in real life would only be given to illustrious drivers.
However, with VR technology, it is even possible for an ordinary person to “test drive” a car in a simulated and safe environment. This example can be extended to anything, for example, private jets, tractors, speedboats, etc.
This type of interactive experience is great for selling products. People who are skeptical about a product or have reservations about it can put their concerns to rest. Of course, this can only happen if the company has built a lot of trust and its interactive AR/VR experiences closely mimic their real-life counterparts.
If there is a mismatch between what was shown in the AR/VR version and what is shown in the actual product, there will be a huge outcry and the company will have a bad reputation.
AR/VR content
Examples of augmented reality
AR and VR are unique technologies, so they can use unique ways to show marketing content to their users.
Businesses can create specific AR ads that play with the customer’s permission. They can use virtual objects and floating videos to create a unique combination of different types of content.
AR content can be easily accessed using a QR scanner . Most phones have a built-in scanner, and desktop/laptop users can simply use a free online tool to scan a QR code. A QR code programmed with AR data will project an animation onto the screen, and the animation can interact with on-screen elements.
VR ads, on the other hand, can go even further. They can allow the user to experience just a little bit of what the brand has to offer through VR videos and audio. You can’t get the same kind of experience with standard videos.
While the VR and AR market isn’t as big as it could be, it’s subject to change in the future. So it’s a good idea to cater to this and secure your position before there’s too much competition.
Conclusion
Here are three ways digital marketing teams can create immersive brand experiences. Customers can watch and interact with products in their own homes or by stepping into AR/VR hubs.
They can test products in a simulated, safe environment. They can also consume unique combinations of content only available through AR and VR.
There are many ways in which AR and VR can be implemented. The most common method today is to use a headset that covers the eyes. An AR headset is transparent, while a VR headset is not. Headsets have the advantage of being portable, but they also have limited capabilities.
On the other hand, large static installations of multiple holographic lasers, screens, and actuators can be used to create realistic AR and VR experiences in defined locations. Both types can be used for a creative marketing experience. Let’s see how this is possible.
How AR and VR Create Engaging Marketing Experiences
It should be noted that AR and VR technologies are quite expensive. Creating scenarios that utilize these technologies requires a lot of money. Therefore, the use of AR and VR is by no means something for startups to use. It is something that can be used by established companies. With that out of the way, let’s take a look at how these technologies create immersive marketing experiences .
Virtual Showrooms
For many product-based services, virtual showrooms are a great way to showcase your products without having to use real products.
This can be profitable if the following conditions are met.
The product presented is expensive to produce
VR setup is capable of entertaining many people at the same time
With a virtual showroom, you can display as many products as you want with little risk of damage or theft.
Virtual showrooms are not 100% accurate in representing products, but they can show enough to influence people's minds.
VR showrooms also have the advantage of being accessible latvia telemarketing data online. For example, a company could hold a VR exhibition online, and people with VR headsets could attend the exhibition from their own homes. This allows them to view and inspect products (in a limited capacity).
This type of unique experience is available exclusively through VR.
Interactive experiences for interested customers
The most obvious advantage of AR/VR in marketing is that it provides an interactive experience. While a showroom can display products, it can also allow customers to test them out.
For example, think about sports cars. They are very expensive to create. The chance to test them in real life would only be given to illustrious drivers.
However, with VR technology, it is even possible for an ordinary person to “test drive” a car in a simulated and safe environment. This example can be extended to anything, for example, private jets, tractors, speedboats, etc.
This type of interactive experience is great for selling products. People who are skeptical about a product or have reservations about it can put their concerns to rest. Of course, this can only happen if the company has built a lot of trust and its interactive AR/VR experiences closely mimic their real-life counterparts.
If there is a mismatch between what was shown in the AR/VR version and what is shown in the actual product, there will be a huge outcry and the company will have a bad reputation.
AR/VR content
Examples of augmented reality
AR and VR are unique technologies, so they can use unique ways to show marketing content to their users.
Businesses can create specific AR ads that play with the customer’s permission. They can use virtual objects and floating videos to create a unique combination of different types of content.
AR content can be easily accessed using a QR scanner . Most phones have a built-in scanner, and desktop/laptop users can simply use a free online tool to scan a QR code. A QR code programmed with AR data will project an animation onto the screen, and the animation can interact with on-screen elements.
VR ads, on the other hand, can go even further. They can allow the user to experience just a little bit of what the brand has to offer through VR videos and audio. You can’t get the same kind of experience with standard videos.
While the VR and AR market isn’t as big as it could be, it’s subject to change in the future. So it’s a good idea to cater to this and secure your position before there’s too much competition.
Conclusion
Here are three ways digital marketing teams can create immersive brand experiences. Customers can watch and interact with products in their own homes or by stepping into AR/VR hubs.
They can test products in a simulated, safe environment. They can also consume unique combinations of content only available through AR and VR.