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Posted: Mon Jan 20, 2025 6:46 am
company. After all, this way the client will be able to quickly solve their problems or understand a complex issue. Even if this answer looks something like this: “Sorry, we are already on vacation, but we will definitely contact you tomorrow, between 9 and 10 am.”
Divide traffic. Initially, the chatbot communicates with all clients and during the conversation can segment them into interest groups. For example, if a person asks about the price, then this is a warm lead. You just need to tell him the cost and try to squeeze him with advantageous offers - a promo code for the next purchase or a discount on a related product. If he asked for some additional information, the chatbot will redirect him to the corresponding article on the site, offer a subscription to an email newsletter or connect him with a manager for a more detailed conversation.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have lawyer database conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153326
Promotion with content
Posting useful and interesting material for the purpose of promotion and lead generation. This strategy helps to avoid tough competition in satisfying the needs of potential clients. They are simply looking for someone who has the product they need cheaper.
The essence of Internet marketing in this case is to start interacting with clients at the moment when the need is just forming, and to activate this process. Super-promotion is to establish communication even before a person has thought about the need and is still at one of the previous stages. This approach is much more profitable than direct sales, so to speak, head-on, which are used by most suppliers of goods and services.
For example, your product is gas boilers for private residential buildings. You start communicating with people when they are just choosing a foundation for them. Discuss construction issues with them and gradually lead them to the choice of a heating system. It is quite logical that they will eventually be advised to buy a gas boiler. If you have proven yourself properly, they will no longer look for another supplier.
Content for promotion
Source: shutterstock.com
Divide traffic. Initially, the chatbot communicates with all clients and during the conversation can segment them into interest groups. For example, if a person asks about the price, then this is a warm lead. You just need to tell him the cost and try to squeeze him with advantageous offers - a promo code for the next purchase or a discount on a related product. If he asked for some additional information, the chatbot will redirect him to the corresponding article on the site, offer a subscription to an email newsletter or connect him with a manager for a more detailed conversation.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have lawyer database conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153326
Promotion with content
Posting useful and interesting material for the purpose of promotion and lead generation. This strategy helps to avoid tough competition in satisfying the needs of potential clients. They are simply looking for someone who has the product they need cheaper.
The essence of Internet marketing in this case is to start interacting with clients at the moment when the need is just forming, and to activate this process. Super-promotion is to establish communication even before a person has thought about the need and is still at one of the previous stages. This approach is much more profitable than direct sales, so to speak, head-on, which are used by most suppliers of goods and services.
For example, your product is gas boilers for private residential buildings. You start communicating with people when they are just choosing a foundation for them. Discuss construction issues with them and gradually lead them to the choice of a heating system. It is quite logical that they will eventually be advised to buy a gas boiler. If you have proven yourself properly, they will no longer look for another supplier.
Content for promotion
Source: shutterstock.com