"Guccioy Coupon" helps you shift peak hours while having fun
Posted: Mon Jan 20, 2025 7:02 am
--Speaking of efforts to ease congestion, there is the in-app campaign "Guccio Coupon," which has won the Good Design Award and the Smooth Biz Promotion Grand Prize and suggests off-peak commuting. If you arrive at a designated station between the first train and 7:30am, you will receive gcash database a coupon via push notification. What was the background behind the planning of this campaign?
Around 2017, the Denentoshi Line experienced many delays due to congestion, and we received feedback from customers and made it an urgent issue within the company. As Tokyo was also focusing on "Jisa Biz" to ease congestion during morning rush hour in preparation for the Tokyo Olympics, we consulted iRidge about a software-based solution. That's when we started. The final product was the Guchoi Coupon, which uses beacons and GPS.
--The effects of peak shifting have been seen, and it has now grown to the point where it is being developed into an independent project with an advertising menu.
This is due to the overall effect of measures including hardware such as timetable revisions, but congestion is gradually being alleviated. Based on a survey conducted when the Good Choi Coupon was introduced, about 1,200 customers per hour on the Denentoshi Line alone are using the Good Choi Coupon to shift peak hours.
Our advertising sales team sells advertising placements as a set for sponsoring Guchoi Coupon, and many companies have agreed to support the initiative. The posters also advertise the products of sponsoring companies, saying things like, "If you get up early, you can get this coupon."
Around 2017, the Denentoshi Line experienced many delays due to congestion, and we received feedback from customers and made it an urgent issue within the company. As Tokyo was also focusing on "Jisa Biz" to ease congestion during morning rush hour in preparation for the Tokyo Olympics, we consulted iRidge about a software-based solution. That's when we started. The final product was the Guchoi Coupon, which uses beacons and GPS.
--The effects of peak shifting have been seen, and it has now grown to the point where it is being developed into an independent project with an advertising menu.
This is due to the overall effect of measures including hardware such as timetable revisions, but congestion is gradually being alleviated. Based on a survey conducted when the Good Choi Coupon was introduced, about 1,200 customers per hour on the Denentoshi Line alone are using the Good Choi Coupon to shift peak hours.
Our advertising sales team sells advertising placements as a set for sponsoring Guchoi Coupon, and many companies have agreed to support the initiative. The posters also advertise the products of sponsoring companies, saying things like, "If you get up early, you can get this coupon."