Tech brands and influencer marketing: 5 successful campaigns
Posted: Mon Jan 20, 2025 7:08 am
While the new technology and high-tech sector is used to entrusting its campaigns and products to experts, today the trend is reversing somewhat and is pushing more and more companies to rely on KOLs, who are definitely no longer considered as billboards. Proud of their values and what they convey as an image, brands from all horizons trust them even when it comes to products with high technical values.
Dyson Ambassadors
In this wave of responsible influence, one brand stands out more than the others in terms of brand image and technology, we are talking of course about Dyson . Whether it is for its everyday household products, vacuum cleaners, purifiers, lamps or for hair care products such as hairdryers, straighteners and AirWrap, the brand has positioned itself in a high-end market with unique technologies with the promise of making everyday life easier.
For the launch of a new colour, or a new version of a product, Dyson turns to its many ambassadors like @sachitaa.s who shares with her 77K followers on Instagram the interest in one Dyson product over another. The brand promise is based on its advanced and unique technology, a selling point that makes it easier for KOLs to sell to consumers who are already convinced by the fut chief of vp and training email database urism of Dyson products. Seasonality is a crucial moment to take into account, for brands in general but even more so for this one, which recycles its products with new colours rather than creating a new concept that would cost a lot of money in terms of development and technology and require years of design. Like the Valentine's Day 2023 campaign , Dyson launches its flagship products in a unique, limited edition colour to create a scarcity phenomenon on a product that is actually available all year round.
Dyson Ambassadors
In this wave of responsible influence, one brand stands out more than the others in terms of brand image and technology, we are talking of course about Dyson . Whether it is for its everyday household products, vacuum cleaners, purifiers, lamps or for hair care products such as hairdryers, straighteners and AirWrap, the brand has positioned itself in a high-end market with unique technologies with the promise of making everyday life easier.
For the launch of a new colour, or a new version of a product, Dyson turns to its many ambassadors like @sachitaa.s who shares with her 77K followers on Instagram the interest in one Dyson product over another. The brand promise is based on its advanced and unique technology, a selling point that makes it easier for KOLs to sell to consumers who are already convinced by the fut chief of vp and training email database urism of Dyson products. Seasonality is a crucial moment to take into account, for brands in general but even more so for this one, which recycles its products with new colours rather than creating a new concept that would cost a lot of money in terms of development and technology and require years of design. Like the Valentine's Day 2023 campaign , Dyson launches its flagship products in a unique, limited edition colour to create a scarcity phenomenon on a product that is actually available all year round.