Client and business interests: finding the perfect balance
Posted: Mon Jan 20, 2025 7:24 am
Why is this important? You can sell anything to anyone, but this is not the formula for business success, rather the opposite. You can only "palm off" a completely unnecessary product on a buyer and admire the beautiful profit figures once - this client will not return to you again.
What to pay attention to! Achieving truly high profit results is possible only by respecting the interests of the client. Make sure that your products and services solve the problems of buyers, make them happier, bring them benefits, and then your business will grow.
The article explains:
Who is your client?
How Customer Interests linkedin database Influence Product Choice
9 Ways to Identify Customer Interests
5 tips for balancing business and client interests
7 Ways to Track Customer Interests on Social Media
5 tools and services for working with target audiences and customer interests
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
Who is your client?
If you see a client in front of you, do not rush to offer them a product. First, ask yourself what benefit the buyer will receive from you or the company. This will allow you to look at your own brand from the client's point of view. Consumers will want to use the company's services if you can solve their problems or improve their well-being. Ideally, you should accomplish both of these tasks at once. In other words, you need to make an offer that will be beneficial both for your client's business and for him personally.
A typical benefit for a business is the ability to launch a product earlier. This will allow the company to earn good money on additional sales. If in addition to this, the client can advance in his career, then you will create a personal benefit for him.
How can you make the consumer feel better? For example, if you sell natural gas or a heating stove, you need to make the buyer understand that after purchasing the product, comfort and peace will reign in his home. This is much better than explaining to the client the nuances of the device's operation at length. Can your products solve consumer problems? If so, be sure to tell them about the monetary value of the product. It is important not only to point out an abstract benefit, but also to calculate the specific amount of money that your client can save or earn.
Who is your client?
When a company manages to establish close relationships with the target audience (TA), the effectiveness of marketing will be much higher. If the company is not familiar with the consumer, advertising campaigns are sure to fail.
First, you need to define your buyer. Develop a portrait of the client who needs your product. To do this, you need to answer the following questions:
What is the client's gender and age? What is their income level? Marital status? What is their position?
What online platforms does this person use most often? You need to identify the sites, social networks and forums that your client likes to visit.
How will your product help them? Will the customer's financial situation improve after purchasing this product or service? Will they look better? Will the product have a positive effect on the customer's health? Will they use the product for entertainment?
Why should he buy the product from you?
Read also!
"32 Ways to Attract Clients: Proven and Unconventional"
Read more
This is how you can describe a buyer. In essence, this is a general characteristic of your target audience. In the future, you will need to segment the information received. This marketing method is one of the most effective. In the process of dividing the target audience, the 5W technique is used, in which it is necessary to ask five key questions (in English, they all begin with the letter "W").
Once your target audience has been divided according to the above-mentioned features, it is necessary to study each identified segment. A separate method of influence is developed for each category of buyers. In this way, the company can reduce advertising costs. In addition, segmentation allows you to take into account all sorts of customer needs and interests. Do not forget that you are trying to sell not a physical product, but a solution to a particular customer problem.
What to pay attention to! Achieving truly high profit results is possible only by respecting the interests of the client. Make sure that your products and services solve the problems of buyers, make them happier, bring them benefits, and then your business will grow.
The article explains:
Who is your client?
How Customer Interests linkedin database Influence Product Choice
9 Ways to Identify Customer Interests
5 tips for balancing business and client interests
7 Ways to Track Customer Interests on Social Media
5 tools and services for working with target audiences and customer interests
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
Who is your client?
If you see a client in front of you, do not rush to offer them a product. First, ask yourself what benefit the buyer will receive from you or the company. This will allow you to look at your own brand from the client's point of view. Consumers will want to use the company's services if you can solve their problems or improve their well-being. Ideally, you should accomplish both of these tasks at once. In other words, you need to make an offer that will be beneficial both for your client's business and for him personally.
A typical benefit for a business is the ability to launch a product earlier. This will allow the company to earn good money on additional sales. If in addition to this, the client can advance in his career, then you will create a personal benefit for him.
How can you make the consumer feel better? For example, if you sell natural gas or a heating stove, you need to make the buyer understand that after purchasing the product, comfort and peace will reign in his home. This is much better than explaining to the client the nuances of the device's operation at length. Can your products solve consumer problems? If so, be sure to tell them about the monetary value of the product. It is important not only to point out an abstract benefit, but also to calculate the specific amount of money that your client can save or earn.
Who is your client?
When a company manages to establish close relationships with the target audience (TA), the effectiveness of marketing will be much higher. If the company is not familiar with the consumer, advertising campaigns are sure to fail.
First, you need to define your buyer. Develop a portrait of the client who needs your product. To do this, you need to answer the following questions:
What is the client's gender and age? What is their income level? Marital status? What is their position?
What online platforms does this person use most often? You need to identify the sites, social networks and forums that your client likes to visit.
How will your product help them? Will the customer's financial situation improve after purchasing this product or service? Will they look better? Will the product have a positive effect on the customer's health? Will they use the product for entertainment?
Why should he buy the product from you?
Read also!
"32 Ways to Attract Clients: Proven and Unconventional"
Read more
This is how you can describe a buyer. In essence, this is a general characteristic of your target audience. In the future, you will need to segment the information received. This marketing method is one of the most effective. In the process of dividing the target audience, the 5W technique is used, in which it is necessary to ask five key questions (in English, they all begin with the letter "W").
Once your target audience has been divided according to the above-mentioned features, it is necessary to study each identified segment. A separate method of influence is developed for each category of buyers. In this way, the company can reduce advertising costs. In addition, segmentation allows you to take into account all sorts of customer needs and interests. Do not forget that you are trying to sell not a physical product, but a solution to a particular customer problem.