After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find office 365 database the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153326
Of course, like any other method of processing information, mind maps have their downsides:
Many details are overgeneralized. Because of this, you cannot see the picture in all its details. It may seem that everything is fine in a certain area, but it is not. Sometimes mind maps create the illusion of control over the situation and understanding of the problem, but do not take into account complex hidden relationships that can sometimes be very important.
The association scheme involves using pictures that create an idea of what is happening. But there is a possibility of creating “false” associations that will distort the perception of data. This happens because the human brain is constantly transforming. What caused us certain associations a year ago, today we can interpret it completely differently.
As a rule, mind maps are an individual project, because they are created by a specific person according to his or her vision of the situation. If you give someone a personal association scheme to look at, they will most likely not understand what is reflected in it, or will perceive the information in a distorted form.
If a diagram is constructed using a large amount of complex data, the picture loses its effectiveness, since the branches and relationships between them complicate perception.
Read also!
"Marketing Department KPI: 11 indicators and calculation example"
Read more
11 Steps to Create a Mind Map
It seems that creating a mind map is quite simple. But there are a number of specific rules that must be followed when doing this. In the book "Mind Maps" by Tony Buzan, the entire process is described step by step. Stock up on paper and colored markers, and practice drawing a mind map taking into account our tips.
Step 1: Preparation
Once you have decided on a topic, take a large sheet of paper. It should be absolutely clean, without any lines or drawings that could distract from the process. It is better to place the sheet horizontally, which will provide a sense of space and freedom. In addition, this arrangement allows you to familiarize yourself with the information not only in a linear way, but also from the center in a circle.
Place the sheet in front of you. You can sit at a large table or on the floor. By the way, the second option is considered a great opportunity to move away from conventions and activate creative thinking. This “childish” manner of arrangement is actively used by creative people. The most important thing is that you feel comfortable and that nothing distracts you from the process.
Step 2: Choose a central image
Start drawing a picture that reflects the theme of your mind map in the center of the sheet. Use different colors for this, try to make the drawing expressive and bright.
Choosing a central image for a mind map