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Add media : a photo or video to grab attention.

Posted: Mon Jan 20, 2025 8:17 am
by sakibkhan22197
How to write a message to increase conversion to target action
Write short messages . For messengers, the optimal length is up to 300 characters. The longer the message, the lower the conversion.
Introduce yourself . What is your name, what company do you work for? This is especially important for WhatsApp messages, because in this channel the company can send messages to users first. In Telegram, the user must first subscribe to the company's bot.
Personalize your message . This is not only using the name in the address, but also clarifying the history of interaction with your company. For example, what pages were interested in, what courses took, etc.
Use text formatting to highlight the main points of your message.
Add buttons for the target action . For example, view the course program, sign up for a trial lesson.
Add the ability to unsubscribe. This will make users less likely to mark messages as spam or block mailings via the messenger functionality.
Lifehack on how to reduce the number of unsubscribes in WhatsApp: try to make the unsubscribe two-step. For example, if the user clicks the "Not interested" button, he will receive a message with the text:

We won't distract you :) But if you need anything, just write in the chat, we will answer right away.

If you want to unsubscribe from the mailing list, click the button below.
[Unsubscribe]

In our experience, more than 60% of those who clicked the “Not interested” button remain in the database and do not unsubscribe permanently.

Example of a message in messengers
Example of a message in messengers
How to Quickly Launch Scripts and Increase Lead Conversion
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Growth Team Experts:

study the funnel on your site;
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We will offer the first mechanics for the site during a free consultationThis text is for those who are just getting ready to implement omnichannel marketing or are already implementing it and are interested in cases. What is omnichannel in marketing? How to create a seamless customer journey without breaking anything in the processes? What do omnichannel campaigns look like in other campaigns and what results do they bring? Everything is here.

What is Omnichannel Marketing
Omnichannel marketing is a format of communication with the user, in which communication with the brand occurs seamlessly. Such a system combines all channels and methods of communication with the client, so that it is easier for him to communicate with the brand.

When a business combines communication channels, it can see the client from all sides. Analyze and predict his behavior at an offline point, make trigger mailings taking into account his interests. The omnichannel marketing strategy helps the company increase the efficiency of mechanics, reduce communication costs, get to know its clients better and grow loyalty.