Step by step to create a sponsored post on Facebook
Posted: Mon Jan 20, 2025 8:22 am
To create a sponsored post on Facebook, the process is very simple and you have several options. One of the ways is by using the “Boost Post” tool that appears at the bottom right of each post on your Facebook page. When you click on this option, you will be asked to select the audience you want to reach and the budget you want to invest.
The other way is through Facebook Ads Manager. To do this, you need to follow the steps below:
Log in to your Facebook Ads Manager account.
Click “Create” and select “Create Ad.”
Select your ad campaign objective and click “Continue.”
Choose the audience you want to reach, set the budget and duration of the advertising campaign.
Select the “Existing Post” option and choose the post you want to promote.
Click “Continue” and configure your ad format and layout.
Review your ad and click “Submit” to post it.
Sponsored posts on Instagram
Statistics suggest that Instagram is one of the most important platforms for marketers and businesses in the coming years, with a growing user base and advertising revenue.
According to HubSpot, 22% of marketers say Instagram has the most growth potential in 2023 of any platform, and Instagram is expected to reach 1.44 billion users by 2025.
In Spain, Instagram has 21.9 million users , meaning that almost 50% of the country's total population is on this social network, who use it on average 1 hour and 28 minutes a day to check what's happening on it.
Creating sponsored posts for this broad audience is one of the most appropriate ways to generate higher conversions for brands. Advertisers, just like on Facebook, have various formats available to create promoted posts, including:
The most prominent types of Instagram ads are very similar to those offered by Facebook:
Photo
Video
Sequence
Collection
The various types of promoted posts will be able to appear in the main Instagram feed in stories or on IGTV. Also, starting in 2022, the platform announced that Instagram Reels could be used to boost brand strategies, offering the possibility of turning a reel into an ad to reach new audiences and generate more engagement. To be able to do this, the video must last less than 60 seconds and have a length of 9:16, which means that they are filmed vertically and have a full-screen format.
If you want to include Instagram reels in your brand strategy, we recommend reading Kolsquare's influencer marketing blog Instagram Reels : 6 tips to capture attention.
What are the steps to create sponsored posts on Instagram?
Set up your Instagram account as a business account: Go to your Instagram profile engineering directors email lists and select the menu icon in the top right corner under “Settings.” Then, select “Account” and then “Switch to Business Account.” Follow the instructions to complete the process.
Connect your Instagram account to a Facebook page: To create ads on Instagram, you need to link your Instagram account to a Facebook page. The reason for this is that Facebook owns Instagram and ads are managed through the Facebook Ads Manager platform. You will then need to head to your Instagram account settings, select “Linked Accounts” and then choose the Facebook page you want to link.
Access Facebook Ads Manager: In the Ads Manager dashboard, click “Create” to start a new advertising campaign and select the advertising objective.
Set up your ad set.
Select your ad format: You can choose between a single post, image carousel, video, or story post.
Create your sponsored post: Fill out the details of your ad, such as text, images or videos, link, and any other relevant information. Make sure your content is engaging and effectively represents your brand.
Link your Instagram account: In the “Placements” section, select “Edit Placements” and choose the “Instagram” option. Make sure your linked Instagram account appears in the drop-down list.
Review and publish your ad: Once you are satisfied with all the information for your sponsored post, click “Publish” and your sponsored post will appear on Instagra
The other way is through Facebook Ads Manager. To do this, you need to follow the steps below:
Log in to your Facebook Ads Manager account.
Click “Create” and select “Create Ad.”
Select your ad campaign objective and click “Continue.”
Choose the audience you want to reach, set the budget and duration of the advertising campaign.
Select the “Existing Post” option and choose the post you want to promote.
Click “Continue” and configure your ad format and layout.
Review your ad and click “Submit” to post it.
Sponsored posts on Instagram
Statistics suggest that Instagram is one of the most important platforms for marketers and businesses in the coming years, with a growing user base and advertising revenue.
According to HubSpot, 22% of marketers say Instagram has the most growth potential in 2023 of any platform, and Instagram is expected to reach 1.44 billion users by 2025.
In Spain, Instagram has 21.9 million users , meaning that almost 50% of the country's total population is on this social network, who use it on average 1 hour and 28 minutes a day to check what's happening on it.
Creating sponsored posts for this broad audience is one of the most appropriate ways to generate higher conversions for brands. Advertisers, just like on Facebook, have various formats available to create promoted posts, including:
The most prominent types of Instagram ads are very similar to those offered by Facebook:
Photo
Video
Sequence
Collection
The various types of promoted posts will be able to appear in the main Instagram feed in stories or on IGTV. Also, starting in 2022, the platform announced that Instagram Reels could be used to boost brand strategies, offering the possibility of turning a reel into an ad to reach new audiences and generate more engagement. To be able to do this, the video must last less than 60 seconds and have a length of 9:16, which means that they are filmed vertically and have a full-screen format.
If you want to include Instagram reels in your brand strategy, we recommend reading Kolsquare's influencer marketing blog Instagram Reels : 6 tips to capture attention.
What are the steps to create sponsored posts on Instagram?
Set up your Instagram account as a business account: Go to your Instagram profile engineering directors email lists and select the menu icon in the top right corner under “Settings.” Then, select “Account” and then “Switch to Business Account.” Follow the instructions to complete the process.
Connect your Instagram account to a Facebook page: To create ads on Instagram, you need to link your Instagram account to a Facebook page. The reason for this is that Facebook owns Instagram and ads are managed through the Facebook Ads Manager platform. You will then need to head to your Instagram account settings, select “Linked Accounts” and then choose the Facebook page you want to link.
Access Facebook Ads Manager: In the Ads Manager dashboard, click “Create” to start a new advertising campaign and select the advertising objective.
Set up your ad set.
Select your ad format: You can choose between a single post, image carousel, video, or story post.
Create your sponsored post: Fill out the details of your ad, such as text, images or videos, link, and any other relevant information. Make sure your content is engaging and effectively represents your brand.
Link your Instagram account: In the “Placements” section, select “Edit Placements” and choose the “Instagram” option. Make sure your linked Instagram account appears in the drop-down list.
Review and publish your ad: Once you are satisfied with all the information for your sponsored post, click “Publish” and your sponsored post will appear on Instagra