What are some tools for creating branded content on Instagram?
Posted: Mon Jan 20, 2025 8:28 am
To make the process of creating branded content easier, Instagram has developed a few tools that business and influencer profiles can access through post settings when creating a new piece of content. Below, we outline the main options for branded content on Instagram:
1. Paid Collaboration Tag: How to tag business partners?
On Instagram, there is a specific feature called the “collaboration label” that allows influencers to reveal that a post is a paid collaboration with a brand or business partner. This information is essential to maintain the trust of followers, have greater transparency, and comply with advertising regulations.
To use them in your campaigns, the first thing you need to know is that this feature is only available for business and creator accounts on Instagram.
Before you begin, you'll need to activate your branded content tools that include the paid collaboration tag. Please note that the other business partner profile you'll be collaborating with must also have a business or professional profile in order to be tagged. Once verified, you'll need to follow these steps to create your tag based on the desired format:
For News Feed posts: On a News Feed post, select the content and tap “Next.” Then, go to “Advanced Settings” and turn on the paid collaboration tag option. Add up to two brands and, if you want, allow the brand partner to promote the post. Finally, select “Done” and share the post.
For Instagram Stories: After choosing your photo or video, tap the sticker icon and select “Add paid collaboration sticker.” Add up to two brands and, if you want, allow promotion by the brand partner. When you’re ready, tap “Done.” Remember, Story ads can now include clickable elements like @mentions, locations, and hashtags. Read also: Instagram Stories : Increase Engagement With These Simple Steps.
For Instagram Reels: On your Reels , after you’ve selected and customized your content, tap “Next.” Go to “Advanced Settings,” toggle on the paid partnership tag option, and add up to two brands. Choose a brand name and, if applicable, review the Reels Play bonus program rules . During a Live video, tap “Details” and select “Add Brand Partners.” Find the brand you want to tag, and note that you can only tag brands that have been approved .
This is an example of a paid collaboration between Spanish influencer Sofía Su investors mailing address list escun and cosmetics brand Maybelline, who shows in a video how the company's famous multi-purpose concealer has saved her from unforeseen events and the various ways in which she uses the product.
2. Add collaborators or tag people
Another option for creating branded content on Instagram is collaborative posts , in which advertising is shared simultaneously on both accounts. In this case, any creator account, business or personal, can create these posts; you don't need to be a well-known social media personality.
In the photo above, you can see an example of a collaborative post between Dior Beauty and Chinese singer, dancer and producer Liu Yuxin who launched this campaign to promote the fragrance Gris Dior. The collaboration tag allowed the video to appear on both profiles, expanding the message to the more than 12 million followers that result from the sum of both accounts.
To use it, you just need to create a post and when you get to the “Tag people” section, the following options will appear: Add tag or Invite a collaborator. You will need to click on “Invite a collaborator” and add the other profile. When you finish and publish the content, the collaboration will only be visible when your business partner approves your invitation.
1. Paid Collaboration Tag: How to tag business partners?
On Instagram, there is a specific feature called the “collaboration label” that allows influencers to reveal that a post is a paid collaboration with a brand or business partner. This information is essential to maintain the trust of followers, have greater transparency, and comply with advertising regulations.
To use them in your campaigns, the first thing you need to know is that this feature is only available for business and creator accounts on Instagram.
Before you begin, you'll need to activate your branded content tools that include the paid collaboration tag. Please note that the other business partner profile you'll be collaborating with must also have a business or professional profile in order to be tagged. Once verified, you'll need to follow these steps to create your tag based on the desired format:
For News Feed posts: On a News Feed post, select the content and tap “Next.” Then, go to “Advanced Settings” and turn on the paid collaboration tag option. Add up to two brands and, if you want, allow the brand partner to promote the post. Finally, select “Done” and share the post.
For Instagram Stories: After choosing your photo or video, tap the sticker icon and select “Add paid collaboration sticker.” Add up to two brands and, if you want, allow promotion by the brand partner. When you’re ready, tap “Done.” Remember, Story ads can now include clickable elements like @mentions, locations, and hashtags. Read also: Instagram Stories : Increase Engagement With These Simple Steps.
For Instagram Reels: On your Reels , after you’ve selected and customized your content, tap “Next.” Go to “Advanced Settings,” toggle on the paid partnership tag option, and add up to two brands. Choose a brand name and, if applicable, review the Reels Play bonus program rules . During a Live video, tap “Details” and select “Add Brand Partners.” Find the brand you want to tag, and note that you can only tag brands that have been approved .
This is an example of a paid collaboration between Spanish influencer Sofía Su investors mailing address list escun and cosmetics brand Maybelline, who shows in a video how the company's famous multi-purpose concealer has saved her from unforeseen events and the various ways in which she uses the product.
2. Add collaborators or tag people
Another option for creating branded content on Instagram is collaborative posts , in which advertising is shared simultaneously on both accounts. In this case, any creator account, business or personal, can create these posts; you don't need to be a well-known social media personality.
In the photo above, you can see an example of a collaborative post between Dior Beauty and Chinese singer, dancer and producer Liu Yuxin who launched this campaign to promote the fragrance Gris Dior. The collaboration tag allowed the video to appear on both profiles, expanding the message to the more than 12 million followers that result from the sum of both accounts.
To use it, you just need to create a post and when you get to the “Tag people” section, the following options will appear: Add tag or Invite a collaborator. You will need to click on “Invite a collaborator” and add the other profile. When you finish and publish the content, the collaboration will only be visible when your business partner approves your invitation.