How to Increase Sales with Chatbots
Posted: Mon Jan 20, 2025 8:47 am
Today, successful sales are impossible without the use of modern technologies. Chatbots are one such tool that helps businesses automate communication with clients, speed up processes and increase sales.
In this article you will learn:
what are chatbots and where can they be used;
how they solve business problems;
how chatbots help increase sales;
steps to create an effective chatbot.
The article will be useful for zalo database entrepreneurs, marketers and anyone who wants to increase conversion, save time and boost their sales with the help of chatbots.
What are chatbots
Chatbots are programs based on artificial intelligence and machine learning that simulate communication with users via text messages. They can work on a website, in messengers or social networks and perform tasks that usually require human participation.
Chatbots answer customer questions, help with product selection, collect information, and sometimes even guide users through the entire purchasing process. Their main goal is to improve customer experience and speed up processes while reducing the workload on employees.
Unlike regular scripts or forms, chatbots can conduct a conversation, analyze responses, and adapt their response to the situation, making them a convenient tool.
Where can you use chatbots?
Chatbots can be integrated into different customer communication channels. Here are the most popular places:
On-site: Chatbots can be your online consultants, helping visitors find the information they need and answering questions in real time. This reduces wait times and increases the likelihood of conversion.
In Telegram: Chatbots work great in messengers, especially in Telegram. They help automatically process requests, send notifications, and even accept orders.
On WhatsApp: Thanks to WhatsApp's high reach, chatbots can be used to send notifications, collect feedback, and even sell products.
On VKontakte: VKontakte chatbots can be useful for interacting with your audience through communities and private messages, directing users to the right pages or answering frequently asked questions.
Each of these channels allows a business to stay in touch with customers 24/7 and promptly resolve their requests.
Why does a business need a chatbot?
Chatbots are a real find for businesses when you need to save time and not lose a client.
Processing requests 24/7 . Imagine a client visiting a website at 3 a.m. Instead of waiting for an answer in the morning, they receive an instant response: the bot specifies what is needed, offers a suitable product or service, and adds the request to the CRM.
Warm up interest and sell without pressure. For example, in Telegram, a bot sends a series of messages to a client: tells about the product, offers a test drive or demonstration, and a couple of days later reminds about itself with a personal promotion.
Reduced support load . Usually 80% of support questions are "How to place an order?" or "Where can I see the shipping cost?" The bot responds to several users at once in seconds, and your operators are not overwhelmed with answers to the same queries.
Identify pain points. For example, a bot can ask after a purchase: “How was the service? What could be improved?” This way, you’ll get honest answers that will help your business grow.
Each of these steps is an opportunity to shorten the customer's path to purchase and increase your revenue.
We know about chatbots not only in theory, but also in practice. Our service:
Creating Chatbots
If you need advice, please contact us. We will be happy to answer your questions and help bring your project to life.
How Chatbots Help Increase Sales
Here are some examples from our practice when chatbots in messengers helped companies increase sales or automate processes.
1. Chatbot for online school
One of our cases is the creation of a landing page for an online school with the integration of a chatbot, which helped attract new participants to the English language marathon. Thanks to automatic responses and selection of suitable materials, a significant increase in the number of sign-ups was achieved. Details about the project can be read in this case .
2. Collecting leads for an online school using a quiz in a chatbot
For one of our clients, we developed a quiz-style chatbot that helped collect leads using a questionnaire. The bot asked questions based on user needs and requests and offered suitable training programs, which significantly increased the number of applications. Details can be found in this example .
3. Medical company and bot for sales growth
For a medical company, we developed a chatbot that helps patients adhere to their treatment regimen, reminds them about drug dosage, doctor visits, and dose adjustments. The bot also includes functionality for tracking purchases and receiving discounts, which stimulates loyalty and repeat purchases. Thanks to integration with services and detailed reminder settings, we created an effective tool for supporting patients at all stages of treatment. Read more about the case here .
4. Online training and sales automation
For the Samizdat School "Batya, da vy transformer" we created a chatbot in Telegram, which automated the communication process between the course organizers and students. The bot authenticated students, segmented them by rates, collected and sent homework, and reminded about webinars and deadlines. As a result of automation, the process of interaction with several hundred students was significantly simplified, which saved time and increased the convenience of learning. The full case is available here .
5. Bot in 3 days and subscriber migration
An interesting project involved transferring subscribers to a new platform in a record 3 days. As a result, the bot continued to work without failures, and subscribers did not notice any changes. Read more in the case .
6. Newsletters via Telegram and email using a chatbot
For one of our clients, we implemented a solution for sending mailings via Telegram and email simultaneously. By combining these channels, we increased the efficiency of communication with users, increasing the reach of webinars and reducing the negative impact of frequent reminders. This solution has already shown excellent results. You can read about how we implemented this project here .
Stages of creating a sales chatbot
Creating an effective chatbot is a process that requires a clear plan and understanding of the tasks. Here's how to build a chatbot, step by step:
1. Define goals and objectives
Before you start, you need to clearly understand what you want to achieve. For example, increasing conversion, automating request processing, increasing engagement, or accelerating sales.
Example: If your goal is to increase the average bill, then the chatbot's task will be to offer "companion products" and additional services. If the goal is to increase conversion on the site, then the bot's task will be to close questions faster and guide the client through the purchase process.
2. Determine how the chatbot will be integrated into the sales funnel
The chatbot should work as part of the overall sales system. Example: it can collect leads at the first stage of the funnel, help with the choice and complete the purchase. The bot can accompany the client at each step and direct them to the next stage.
Example: A customer visits a website and a bot asks what they are interested in. After that, it offers a product, collects contact information, and finally places an order.
3. Develop a script for the chatbot
The script is the "soul" of the bot. You need to think about how it will conduct a dialogue: what questions to ask, how to respond to different answers. It is important that the bot does not respond dryly, but creates a lively, personalized communication.
Example: In a scenario for an online store, the bot can be configured to clarify the customer's preferences: "Do you want a product at a discount or with free shipping?"
4. Choose a chatbot constructor or develop it from scratch
If you don't need something super complicated, you can use chatbot builders such as ManyChat, Chatfuel or Tars. But if your request is specific, then it's worth ordering a bot development from scratch. By the way, we successfully help with this.
5. Assembling the bot according to the scenario
At this stage, you fill out the scenario in the selected constructor or give the developer all the necessary data for creation. You need to set clear rules by which the bot will move: what to do with each response, how to process requests, how to identify pain points.
6. Mark up links for analytics
Don't forget that it's important to track how the bot performs its tasks. Use UTM tags to understand where the user came from and what actions they performed.
7. Test and launch traffic
Before launching, be sure to test the bot. Go through all the stages of communication and make sure that it does not "freeze" in the process. After that, you can launch traffic and check how the bot copes with real users.
8. Analyze and improve
After launching, it is important to regularly check how the bot works. See where it loses clients, what questions are not answered, and constantly improve it.
Let's sum it up
Chatbots are not just a trend, but a powerful tool that can radically change your approach to sales. They help automate processes, speed up communication with clients and create personalized offers, which in turn increases conversions and the average check.
If you want your business to bring in more and the sales process to become simpler and more efficient, start with implementing a chatbot. We will help you at all s
In this article you will learn:
what are chatbots and where can they be used;
how they solve business problems;
how chatbots help increase sales;
steps to create an effective chatbot.
The article will be useful for zalo database entrepreneurs, marketers and anyone who wants to increase conversion, save time and boost their sales with the help of chatbots.
What are chatbots
Chatbots are programs based on artificial intelligence and machine learning that simulate communication with users via text messages. They can work on a website, in messengers or social networks and perform tasks that usually require human participation.
Chatbots answer customer questions, help with product selection, collect information, and sometimes even guide users through the entire purchasing process. Their main goal is to improve customer experience and speed up processes while reducing the workload on employees.
Unlike regular scripts or forms, chatbots can conduct a conversation, analyze responses, and adapt their response to the situation, making them a convenient tool.
Where can you use chatbots?
Chatbots can be integrated into different customer communication channels. Here are the most popular places:
On-site: Chatbots can be your online consultants, helping visitors find the information they need and answering questions in real time. This reduces wait times and increases the likelihood of conversion.
In Telegram: Chatbots work great in messengers, especially in Telegram. They help automatically process requests, send notifications, and even accept orders.
On WhatsApp: Thanks to WhatsApp's high reach, chatbots can be used to send notifications, collect feedback, and even sell products.
On VKontakte: VKontakte chatbots can be useful for interacting with your audience through communities and private messages, directing users to the right pages or answering frequently asked questions.
Each of these channels allows a business to stay in touch with customers 24/7 and promptly resolve their requests.
Why does a business need a chatbot?
Chatbots are a real find for businesses when you need to save time and not lose a client.
Processing requests 24/7 . Imagine a client visiting a website at 3 a.m. Instead of waiting for an answer in the morning, they receive an instant response: the bot specifies what is needed, offers a suitable product or service, and adds the request to the CRM.
Warm up interest and sell without pressure. For example, in Telegram, a bot sends a series of messages to a client: tells about the product, offers a test drive or demonstration, and a couple of days later reminds about itself with a personal promotion.
Reduced support load . Usually 80% of support questions are "How to place an order?" or "Where can I see the shipping cost?" The bot responds to several users at once in seconds, and your operators are not overwhelmed with answers to the same queries.
Identify pain points. For example, a bot can ask after a purchase: “How was the service? What could be improved?” This way, you’ll get honest answers that will help your business grow.
Each of these steps is an opportunity to shorten the customer's path to purchase and increase your revenue.
We know about chatbots not only in theory, but also in practice. Our service:
Creating Chatbots
If you need advice, please contact us. We will be happy to answer your questions and help bring your project to life.
How Chatbots Help Increase Sales
Here are some examples from our practice when chatbots in messengers helped companies increase sales or automate processes.
1. Chatbot for online school
One of our cases is the creation of a landing page for an online school with the integration of a chatbot, which helped attract new participants to the English language marathon. Thanks to automatic responses and selection of suitable materials, a significant increase in the number of sign-ups was achieved. Details about the project can be read in this case .
2. Collecting leads for an online school using a quiz in a chatbot
For one of our clients, we developed a quiz-style chatbot that helped collect leads using a questionnaire. The bot asked questions based on user needs and requests and offered suitable training programs, which significantly increased the number of applications. Details can be found in this example .
3. Medical company and bot for sales growth
For a medical company, we developed a chatbot that helps patients adhere to their treatment regimen, reminds them about drug dosage, doctor visits, and dose adjustments. The bot also includes functionality for tracking purchases and receiving discounts, which stimulates loyalty and repeat purchases. Thanks to integration with services and detailed reminder settings, we created an effective tool for supporting patients at all stages of treatment. Read more about the case here .
4. Online training and sales automation
For the Samizdat School "Batya, da vy transformer" we created a chatbot in Telegram, which automated the communication process between the course organizers and students. The bot authenticated students, segmented them by rates, collected and sent homework, and reminded about webinars and deadlines. As a result of automation, the process of interaction with several hundred students was significantly simplified, which saved time and increased the convenience of learning. The full case is available here .
5. Bot in 3 days and subscriber migration
An interesting project involved transferring subscribers to a new platform in a record 3 days. As a result, the bot continued to work without failures, and subscribers did not notice any changes. Read more in the case .
6. Newsletters via Telegram and email using a chatbot
For one of our clients, we implemented a solution for sending mailings via Telegram and email simultaneously. By combining these channels, we increased the efficiency of communication with users, increasing the reach of webinars and reducing the negative impact of frequent reminders. This solution has already shown excellent results. You can read about how we implemented this project here .
Stages of creating a sales chatbot
Creating an effective chatbot is a process that requires a clear plan and understanding of the tasks. Here's how to build a chatbot, step by step:
1. Define goals and objectives
Before you start, you need to clearly understand what you want to achieve. For example, increasing conversion, automating request processing, increasing engagement, or accelerating sales.
Example: If your goal is to increase the average bill, then the chatbot's task will be to offer "companion products" and additional services. If the goal is to increase conversion on the site, then the bot's task will be to close questions faster and guide the client through the purchase process.
2. Determine how the chatbot will be integrated into the sales funnel
The chatbot should work as part of the overall sales system. Example: it can collect leads at the first stage of the funnel, help with the choice and complete the purchase. The bot can accompany the client at each step and direct them to the next stage.
Example: A customer visits a website and a bot asks what they are interested in. After that, it offers a product, collects contact information, and finally places an order.
3. Develop a script for the chatbot
The script is the "soul" of the bot. You need to think about how it will conduct a dialogue: what questions to ask, how to respond to different answers. It is important that the bot does not respond dryly, but creates a lively, personalized communication.
Example: In a scenario for an online store, the bot can be configured to clarify the customer's preferences: "Do you want a product at a discount or with free shipping?"
4. Choose a chatbot constructor or develop it from scratch
If you don't need something super complicated, you can use chatbot builders such as ManyChat, Chatfuel or Tars. But if your request is specific, then it's worth ordering a bot development from scratch. By the way, we successfully help with this.
5. Assembling the bot according to the scenario
At this stage, you fill out the scenario in the selected constructor or give the developer all the necessary data for creation. You need to set clear rules by which the bot will move: what to do with each response, how to process requests, how to identify pain points.
6. Mark up links for analytics
Don't forget that it's important to track how the bot performs its tasks. Use UTM tags to understand where the user came from and what actions they performed.
7. Test and launch traffic
Before launching, be sure to test the bot. Go through all the stages of communication and make sure that it does not "freeze" in the process. After that, you can launch traffic and check how the bot copes with real users.
8. Analyze and improve
After launching, it is important to regularly check how the bot works. See where it loses clients, what questions are not answered, and constantly improve it.
Let's sum it up
Chatbots are not just a trend, but a powerful tool that can radically change your approach to sales. They help automate processes, speed up communication with clients and create personalized offers, which in turn increases conversions and the average check.
If you want your business to bring in more and the sales process to become simpler and more efficient, start with implementing a chatbot. We will help you at all s