Grow Your Sales with a Strategic Cadence Flow [Guide]
Posted: Mon Jan 20, 2025 8:48 am
Cadence flow is the sequence of interactions a company has with its potential customers. This contact is made with the intention of making the most of opportunities to convert prospects into leads .
However, in the cadence flow, these interactions are not done in any way. It is necessary to have good strategies and a lot of fluidity in the process, so that there is a higher conversion rate. Thus, the success of the company as a whole will also be more satisfactory.
For contacts to be more effective and assertive, the cadence flow organizes and executes a systematized plan. These approaches should be made with a time interval between one and the other and through pre-established communication channels. This way, the process becomes much more organized, which is also a positive aspect for the company's image.
Importance of Cadence Flow for Your Business
The marketing team is doing a good job of attracting leads, but the opportunities are not being taken advantage of. This poor lead utilization can be caused by high demand and a lack of focus or prioritization by sales and pre-sales people.
According to HubSpot :
44% of salespeople only do 1 Follow-Up, however
80% of sales require up to 8 contact attempts to engage the lead or potential customer.
In other words, companies are more likely to lose sales by leaving the decision of follow-ups to the salespeople.
Cadence flow solves this gap because it helps to:
organize salespeople's demand in CRM ;
ensure maximum use of leads and
as a result, win more customers .
Because it follows automation rules , the cadence flow allows the same treatment for all leads, organizing when the salesperson should contact each prospect. With some rules defined, it is possible for the lead to automatically advance through the flow if the salesperson is unable to establish contact, for example.
Among the benefits we can highlight: more chances of conversion into sales and optimization of investment to acquire new leads, since the team will be focused on selling.
Learn what the elements of the cadence flow are
To start creating your own cadence flow, you need to plan. Learn about the 5 elements turkey telemarketing data that need to be evaluated to take the first steps in creating your sales machine:
Number of attempts – how many times to contact the lead;
Means of communication used – can be telephone, email, WhatsApp or social media, in a single channel or in a mixed flow – with contact through various means;
Cadence flow duration – how many days the contact flow lasts;
Contact spacing – the interval between one contact and another;
Content – contact planning and what will be covered in each one.
Important tips for planning cadence flow:
The professional notes data from his cadence flow. In front, a hologram image of growing graphs.
Evaluate the number of attempts and the spacing between them. After all, you don’t want to lose the lead because you were too inconvenient, but you also don’t want to be forgotten or lose the sale because you disappeared.
Consider the average ticket to define the spacing between contacts. Currently, best practices indicate that a low ticket requires fewer attempts, around 7 contacts, while for high tickets, it is worth insisting more: up to 11 times.
Define the objective of each contact, write good content (the more targeted, the better) and create a script for calls. Remember to periodically evaluate the conversion rates at each stage – the data can tell you where you need to improve!
But the most important piece of advice is: there is no ready-made formula ! The best option is to study your market, talk to your customers and learn from their experience.
Tips for creating a strategic cadence flow
As you can see, the cadence flow is a very useful tool for businesses that want to win new customers. However, for it to be truly functional, it needs to be strategic. Here are some tips on how to improve it:
Organize the lead base
The first technique that will make your cadence flow more efficient is organizing your lead base. To organize your lead base , you must separate them into categories, according to the interests, desires, needs and objectives of each one of them.
Also analyze the communication channels used by leads and find out which type of contact they interact with the most. This will allow your sales team to make more targeted and personalized contacts, making the flow more effective for each lead. This way, your company will have a greater chance of converting them into actual customers.
Define the means of contact
Defining the means by which contact will be made is essential to creating a strategic cadence flow. This definition is important to understand whether the flow will be fully automated or only semi-automated.
Contact methods can be as varied as possible, such as email marketing , phone calls, text messages (SMS), WhatsApp messages , and more. In the case of automatic messages and texts, it is not necessary to have a salesperson present to make contact. For phone calls, however, it is necessary to have people from the sales team available to interact with leads.
All of this is essential for the structure and proper functioning of the cadence flow. So, be sure to take the means of contact into consideration!
Craft the messages
The messages to be sent or passed on to leads must be well prepared in advance. To do this, you and your sales team cannot forget the lead groups created in the first step (in organizing the lead database), as the messages must be created according to each of them.
It is important to take the interests, goals, needs and desires of your leads into consideration. In addition, the means of contact they choose make all the difference when putting together messages. WhatsApp messages, for example, should be shorter, while emails should contain more information.
However, in the cadence flow, these interactions are not done in any way. It is necessary to have good strategies and a lot of fluidity in the process, so that there is a higher conversion rate. Thus, the success of the company as a whole will also be more satisfactory.
For contacts to be more effective and assertive, the cadence flow organizes and executes a systematized plan. These approaches should be made with a time interval between one and the other and through pre-established communication channels. This way, the process becomes much more organized, which is also a positive aspect for the company's image.
Importance of Cadence Flow for Your Business
The marketing team is doing a good job of attracting leads, but the opportunities are not being taken advantage of. This poor lead utilization can be caused by high demand and a lack of focus or prioritization by sales and pre-sales people.
According to HubSpot :
44% of salespeople only do 1 Follow-Up, however
80% of sales require up to 8 contact attempts to engage the lead or potential customer.
In other words, companies are more likely to lose sales by leaving the decision of follow-ups to the salespeople.
Cadence flow solves this gap because it helps to:
organize salespeople's demand in CRM ;
ensure maximum use of leads and
as a result, win more customers .
Because it follows automation rules , the cadence flow allows the same treatment for all leads, organizing when the salesperson should contact each prospect. With some rules defined, it is possible for the lead to automatically advance through the flow if the salesperson is unable to establish contact, for example.
Among the benefits we can highlight: more chances of conversion into sales and optimization of investment to acquire new leads, since the team will be focused on selling.
Learn what the elements of the cadence flow are
To start creating your own cadence flow, you need to plan. Learn about the 5 elements turkey telemarketing data that need to be evaluated to take the first steps in creating your sales machine:
Number of attempts – how many times to contact the lead;
Means of communication used – can be telephone, email, WhatsApp or social media, in a single channel or in a mixed flow – with contact through various means;
Cadence flow duration – how many days the contact flow lasts;
Contact spacing – the interval between one contact and another;
Content – contact planning and what will be covered in each one.
Important tips for planning cadence flow:
The professional notes data from his cadence flow. In front, a hologram image of growing graphs.
Evaluate the number of attempts and the spacing between them. After all, you don’t want to lose the lead because you were too inconvenient, but you also don’t want to be forgotten or lose the sale because you disappeared.
Consider the average ticket to define the spacing between contacts. Currently, best practices indicate that a low ticket requires fewer attempts, around 7 contacts, while for high tickets, it is worth insisting more: up to 11 times.
Define the objective of each contact, write good content (the more targeted, the better) and create a script for calls. Remember to periodically evaluate the conversion rates at each stage – the data can tell you where you need to improve!
But the most important piece of advice is: there is no ready-made formula ! The best option is to study your market, talk to your customers and learn from their experience.
Tips for creating a strategic cadence flow
As you can see, the cadence flow is a very useful tool for businesses that want to win new customers. However, for it to be truly functional, it needs to be strategic. Here are some tips on how to improve it:
Organize the lead base
The first technique that will make your cadence flow more efficient is organizing your lead base. To organize your lead base , you must separate them into categories, according to the interests, desires, needs and objectives of each one of them.
Also analyze the communication channels used by leads and find out which type of contact they interact with the most. This will allow your sales team to make more targeted and personalized contacts, making the flow more effective for each lead. This way, your company will have a greater chance of converting them into actual customers.
Define the means of contact
Defining the means by which contact will be made is essential to creating a strategic cadence flow. This definition is important to understand whether the flow will be fully automated or only semi-automated.
Contact methods can be as varied as possible, such as email marketing , phone calls, text messages (SMS), WhatsApp messages , and more. In the case of automatic messages and texts, it is not necessary to have a salesperson present to make contact. For phone calls, however, it is necessary to have people from the sales team available to interact with leads.
All of this is essential for the structure and proper functioning of the cadence flow. So, be sure to take the means of contact into consideration!
Craft the messages
The messages to be sent or passed on to leads must be well prepared in advance. To do this, you and your sales team cannot forget the lead groups created in the first step (in organizing the lead database), as the messages must be created according to each of them.
It is important to take the interests, goals, needs and desires of your leads into consideration. In addition, the means of contact they choose make all the difference when putting together messages. WhatsApp messages, for example, should be shorter, while emails should contain more information.