8 Types of Content That Work on Instagram
Posted: Mon Jan 20, 2025 8:56 am
Instagram has become one of the must -haves for digital marketing focused on social media. Regardless of the type of industry in which you develop your business, the good use of this social network will allow you to achieve a good approach with the audience.
But are you generating good content for your followers? There really isn't a one-size-fits-all recipe for social media strategies, but there are certainly some types of Instagram content that work really well. Check out these 8 success stories:
1. Lifestyle reflection
Lifestyle posts have been very popular lately, as they allow you to types of nurse databases show how your product or service is used in the real world. It is important to find out what lifestyle your audience aspires to and reflect it in the best way possible in your posts. This way, the user will feel that the brand is aligned with their needs, tastes and expectations.
For a long time, Coca Cola has used this type of material, subtly placing its beverage bottle in thousands of everyday situations:
Types of content for Instagram
2. User-generated content
Another type of content for Instagram is user-generated content, also known as UGC. This is a very effective and easy way to create a bond with your audience. Buffer App recommends this type of content because it allows you to build a dynamic and engaged community, and user-generated content can also encourage your audience to share their own creative ways of interacting with your products, services, or company. Another article on the same blog points out that this type of content has other great benefits, such as:
Turning customers into the heroes of the story
Add variety to your posts
Building trust with followers: Research found that millennials trust user-generated content 50% more than other media.
Starbucks makes use of this resource in many of its posts. Here is an example:
3. Photos of people your followers admire
This technique requires a prior analysis to find out who your audience admires, who they follow, and who they post about on their own accounts: Maybe some artists, sportswomen, scientists? The answers to these questions will surely give you names of faces that you can use to generate content. In the same Buffer App, they cite a study that revealed that posts in which faces appear had 38% more likes and 32% more comments.
The Growthgurus.com portal gives us as an example the Nike account and the amount of content they generate related to famous footballers and athletes in general:
4. Practical ideas
Vend recommends offering followers practical and easy ideas that can be applied in the closet, home, or even kitchen, depending on what type of business you have. This technique is frequently used by clothing brands, such as H&M, for example, in window displays that suggest how to combine their garments to achieve a perfect look:
5. Inspirational and motivational messages
Posts with some kind of inspiring and motivating message have been a hit over the past few years, and this is because they really work, they make followers smile and also generate a lot of shares. The important thing with this type of content is not to exhaust the resource, but to use it in combination with other types of materials. Cosmopolitan knows how to use this content very well, which as shown in this example, does not require great graphic development, but a message that clicks with the user:
6. Product Features
The Hootsuite blog points out that brands are often so focused on other types of content for Instagram that they forget to showcase their products or services, and the truth is that your audience is interested in what you offer and what sets you apart from the competition. It is important to establish a content schedule to ensure that you are not posting too much promotional content.
In a fun way, in this success story, Oreo announces the launch of a new product:
7. Good causes
Does your brand do any social responsibility or philanthropic activities? You can create content that reflects the work you do for others. Research by Cone Communications and Echo Research found that 87% of consumers take corporate social responsibility into account when choosing a brand.
McDonald's, despite having a specific account for the Ronald McDonald House, sometimes publishes actions that are generated through its foundation:
8. Behind the scenes
Showing how things are done, who is involved in it, usually generates a good impact on the audience. Followers want to feel close to the brand when they know the background behind the creation of a product or service. Many brands use this type of content, a good example is Ferrari, with some posts in which they show how their cars are made:
These are just some of the types of content for Instagram, but the most important thing is to always be clear about the objectives of your digital strategy and to know your audience as well as possible in order to prepare material that really adapts to what they want to see. It is definitely worth learning more about the trends in a social network that has become more and more popular in recent years.
But are you generating good content for your followers? There really isn't a one-size-fits-all recipe for social media strategies, but there are certainly some types of Instagram content that work really well. Check out these 8 success stories:
1. Lifestyle reflection
Lifestyle posts have been very popular lately, as they allow you to types of nurse databases show how your product or service is used in the real world. It is important to find out what lifestyle your audience aspires to and reflect it in the best way possible in your posts. This way, the user will feel that the brand is aligned with their needs, tastes and expectations.
For a long time, Coca Cola has used this type of material, subtly placing its beverage bottle in thousands of everyday situations:
Types of content for Instagram
2. User-generated content
Another type of content for Instagram is user-generated content, also known as UGC. This is a very effective and easy way to create a bond with your audience. Buffer App recommends this type of content because it allows you to build a dynamic and engaged community, and user-generated content can also encourage your audience to share their own creative ways of interacting with your products, services, or company. Another article on the same blog points out that this type of content has other great benefits, such as:
Turning customers into the heroes of the story
Add variety to your posts
Building trust with followers: Research found that millennials trust user-generated content 50% more than other media.
Starbucks makes use of this resource in many of its posts. Here is an example:
3. Photos of people your followers admire
This technique requires a prior analysis to find out who your audience admires, who they follow, and who they post about on their own accounts: Maybe some artists, sportswomen, scientists? The answers to these questions will surely give you names of faces that you can use to generate content. In the same Buffer App, they cite a study that revealed that posts in which faces appear had 38% more likes and 32% more comments.
The Growthgurus.com portal gives us as an example the Nike account and the amount of content they generate related to famous footballers and athletes in general:
4. Practical ideas
Vend recommends offering followers practical and easy ideas that can be applied in the closet, home, or even kitchen, depending on what type of business you have. This technique is frequently used by clothing brands, such as H&M, for example, in window displays that suggest how to combine their garments to achieve a perfect look:
5. Inspirational and motivational messages
Posts with some kind of inspiring and motivating message have been a hit over the past few years, and this is because they really work, they make followers smile and also generate a lot of shares. The important thing with this type of content is not to exhaust the resource, but to use it in combination with other types of materials. Cosmopolitan knows how to use this content very well, which as shown in this example, does not require great graphic development, but a message that clicks with the user:
6. Product Features
The Hootsuite blog points out that brands are often so focused on other types of content for Instagram that they forget to showcase their products or services, and the truth is that your audience is interested in what you offer and what sets you apart from the competition. It is important to establish a content schedule to ensure that you are not posting too much promotional content.
In a fun way, in this success story, Oreo announces the launch of a new product:
7. Good causes
Does your brand do any social responsibility or philanthropic activities? You can create content that reflects the work you do for others. Research by Cone Communications and Echo Research found that 87% of consumers take corporate social responsibility into account when choosing a brand.
McDonald's, despite having a specific account for the Ronald McDonald House, sometimes publishes actions that are generated through its foundation:
8. Behind the scenes
Showing how things are done, who is involved in it, usually generates a good impact on the audience. Followers want to feel close to the brand when they know the background behind the creation of a product or service. Many brands use this type of content, a good example is Ferrari, with some posts in which they show how their cars are made:
These are just some of the types of content for Instagram, but the most important thing is to always be clear about the objectives of your digital strategy and to know your audience as well as possible in order to prepare material that really adapts to what they want to see. It is definitely worth learning more about the trends in a social network that has become more and more popular in recent years.