Self Bank – #Moreworthsaving
Posted: Mon Jan 20, 2025 9:06 am
The third example of financial marketing that we think you should study is that of the digital bank Self Bank.
This financial institution has used social media to launch an awareness campaign on the importance of saving for Spaniards. Using the hashtag #Mástevaleahorrar, the company published three videos on the occasion of Savings Day, which is celebrated on October 31.
For this campaign, Self Bank collaborated with the creative agency Swing Swing. In the videos you can see three types of millionaires who have the luxury of not saving, unlike the rest of us who do need to.
In addition to the videos, they also launched the campaign on iceland whatsapp number database Twitter. Self Bank uses humor to motivate people to save , taking advantage of the most talked about and highest-rated television programs in the days leading up to Savings Day.
Citibank
Citibank, for example, is diversifying its marketing for banks by creating valuable content that allows it to reach its audience: millennials. In addition to offering educational content to teach personal finance, it incorporates offers in its content. We can see this in the launch of its branded content campaigns Well + Good, Business Insider and Condé Nast.
Valuable content helps you reach your audience.
The bank is also working to create content about wellness and personal finance. But brand awareness is only one part of Citibank’s strategy; commerce plays a big role, too. Citibank uses its banner ads to track customers who end up taking up offers .
For example, next to a Business Insider article titled “5 Spending Traps to Watch Out For This Holiday Season,” there are two ads that say: Enjoy Every Moment. In each ad, they also promote their product: Citibank savings account.
With this example, we can see that companies in the financial sector have realized the importance of creating valuable content that meets the needs of an audience seeking help on broader and more complicated topics, such as finances. That is why they are creating publications that reach younger consumers, since there is a need among them for help with their finances.
This financial institution has used social media to launch an awareness campaign on the importance of saving for Spaniards. Using the hashtag #Mástevaleahorrar, the company published three videos on the occasion of Savings Day, which is celebrated on October 31.
For this campaign, Self Bank collaborated with the creative agency Swing Swing. In the videos you can see three types of millionaires who have the luxury of not saving, unlike the rest of us who do need to.
In addition to the videos, they also launched the campaign on iceland whatsapp number database Twitter. Self Bank uses humor to motivate people to save , taking advantage of the most talked about and highest-rated television programs in the days leading up to Savings Day.
Citibank
Citibank, for example, is diversifying its marketing for banks by creating valuable content that allows it to reach its audience: millennials. In addition to offering educational content to teach personal finance, it incorporates offers in its content. We can see this in the launch of its branded content campaigns Well + Good, Business Insider and Condé Nast.
Valuable content helps you reach your audience.
The bank is also working to create content about wellness and personal finance. But brand awareness is only one part of Citibank’s strategy; commerce plays a big role, too. Citibank uses its banner ads to track customers who end up taking up offers .
For example, next to a Business Insider article titled “5 Spending Traps to Watch Out For This Holiday Season,” there are two ads that say: Enjoy Every Moment. In each ad, they also promote their product: Citibank savings account.
With this example, we can see that companies in the financial sector have realized the importance of creating valuable content that meets the needs of an audience seeking help on broader and more complicated topics, such as finances. That is why they are creating publications that reach younger consumers, since there is a need among them for help with their finances.