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Or, you can even make the event available for a limited time and allow new registrations to increase your leads. Something that is beginning to worry brands and businesses is the consumer journey after the coronavirus and how to adapt to this change. Little by little, society will return to normality and resume economic and social activity. consumption habits in the medium to long term? There is no doubt that the Covid-19 crisis has produced a profound transformation in various aspects of life. Perhaps it is correct to say that it has produced a profound tremor in the foundations of the social, political and economic system . While some changes are already evident, others will become apparent as time goes by. One of them is, of course, the transformation of consumer habits. During the crisis, they have been completely disrupted.


Now it remains to be seen whether, once things canadian biotech industry email address return to normal, consumption will pick up again or, on the contrary, whether the consumer journey after the coronavirus will never be the same again. TABLE OF CONTENTS If routines change, purchasing patterns change Will this be a temporary change of direction? The consumer journey after coronavirus Mobile remains the main channel of investigation The rise of online shopping Adapting strategy to the consumer journey after coronavirus 1.- Focus on care and connection 2.- «Mobile first» mentality 3.- Bet on social marketing 4.- Adapt your digital marketing strategies to the new reality If routines change, purchasing patterns change Most purchased products during the coronavirus After the state of emergency was declared and the confinement of the majority of the population came into effect, it was clear that consumption would suffer a strong shock. Does this mean that users have stopped consuming? In fact, no.