Leading consulting firms and companies with industry recognition talk about the effectiveness of email marketing as a pillar of a digital marketing strategy:
Campaign Monitor : 56% of businesses already have an email provider. You earn $44 for every $1 spent.
Statista : As of this year, there are already 3.7 billion email users.
Emarsys : 81% of SMEs still rely on this channel for customer acquisition, while 80% still see it as a channel for retention.
That is to say, everything points to the fact that Email Marketing is a potential tool to boost Digital Marketing strategies for the Distance Education sector.
Therefore, by applying it as part of your Digital Marketing strategy, strategically and supported by data extracted from CRM through Inbound, there is no doubt that you have a channel to convert in your favor.
Paid Ads
Paid ads are another important part of executing a Digital Marketing greece whatsapp number database strategy for the Distance Education sector that is capable of bringing many business opportunities to your website.
According to a study by WordStream , companies that use paid Facebook ads far outperform companies that do not include it in their marketing strategy:
77% more fans of the page
96% more page clicks
126% more page impressions.
225% more subsequent impressions.
90% more fans reached.
111% more friends of the page fans reached.
Because of its specific way of understanding how to target and segment audiences within its community, Facebook has positioned itself as the king of paid ads, which is why it is advisable to master 3 keys to improve the effectiveness of ads:
Test different types of ads.
Take advantage of remarketing.
Focus on creating campaigns that are geared toward achieving your goals.