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Research hashtag holidays before creating content

Posted: Mon Jan 20, 2025 10:56 am
by shaownhasan
Once you’ve identified holiday hashtags uruguay b2b leads that align with your audience, dive deeper to ensure your content feels relevant and timely. Look at how other brands in your industry approached similar holidays last year and evaluate what resonated with their audiences.

As the holiday approaches, refresh your research with updated social listening data to identify trending conversations and themes. This will give you a clear picture of how people are celebrating this year and help you create content to reflect real-time sentiment and global context.

Prepare your hashtag holiday content in advance
Don’t wait until the holiday to create your content. Once you have a great idea, start resource planning accordingly. Then, begin the process of creating your content, getting it approved and scheduling it in advance.

Don’t forget to have fun and get creative with your posts. Use hashtag holidays as an opportunity to showcase your brand’s personality by adding humor, trending formats or interactive elements like polls and quizzes.

You can also engage your audience by posting user-generated content (UGC)—ask them to share photos, stories or ideas related to the holiday and feature their contributions in your posts.

Repurpose content where it makes sense. For example, if you’re celebrating #NationalPizzaDay, repurpose an old recipe post with updated visuals or pair it with a trending meme for a fresh spin.

Note: The fun nature of hashtag holidays makes them the perfect opportunity to collaborate with other members of your team. Loop in your teammates as soon as possible if you’re planning to join forces.