Online editors: 30 reasons why you need them
Posted: Mon Jan 20, 2025 12:14 pm
Given the importance of content to attract customers and achieve conversions, the number of online writers in the digital world is growing rapidly. However, there are still business owners who are not very clear about why they need them. If you are one of them, perhaps the following thirty reasons will clear up your doubts.
1. An active blog generates more conversions
According to Content Marketing 2016 figures , businesses that publish turn leads into sales with overseas chinese in worldwide data more than sixteen blog posts per month get 3.5 times more traffic than those that do so less than four times in the same time frame. This translates into an increase in the conversion rate, but do you have the time to dedicate to generating quality content with this frequency? Maybe not. A freelance writer does because it is the main activity of his job.
2. Quality content without increasing payroll
Online writers guarantee you a high volume of content without having to add them to your staff.
3. Visibility on the web
Quality content is closely linked to the positioning and reputation of a company on the web. A freelance writer knows this and focuses his work on this point.
4. Publications according to the content calendar
Every Content Marketing strategy requires publications on dates determined by an analytics study, which the entrepreneur may not be able to meet.
5. They are an excellent means of achieving marketing objectives
Each piece they generate is designed with a specific objective in mind.
6. They are specialists in web writing
Web content must have certain style and language characteristics, designed with the user in mind and which not everyone can master.
7. Versatility of topics
They are capable of generating quality content on any topic.
8. Specialized editors
If the above reason doesn't convince you, you can also find writers who are experts in specific topics.
9. Specialists without employment ties
They work for you but you do not have to pay them a salary or the social benefits required by law. They are self-employed.
10. You have time to boost your business
If you don't have to dedicate yourself to content development, you have the time you need to dedicate yourself to what you know how to do.
11. They work for you without invading your space
The contract, delivery of work, payment and other procedures for content development are done through digital communication channels.
12. Cutting-edge digital tools and infrastructure at your service
Online editors carry out their work using state-of-the-art equipment and tools that optimize their work and allow for the best results.
13. SEO-optimized texts
They know how to handle keywords, titles (H1-H6), keyword density and other useful elements to position an article.
14. Deep investigations
A freelancer has the time to do proper research.
15. Attractive articles
The title and introduction are essential components of good content. You have to know how to choose them.
16. Experience from other places in the world
The freelance modality allows the hiring of writers from any country, which is why you can enrich your articles with knowledge of other cultures.
17. Cheaper quality content
Online writers are paid per article generated, which is often cheaper than hiring full-time specialists.
18. Professional image for your business
Texts written without grammatical or spelling errors say a lot about the company that publishes them.
19. Effective communication with the client
Professional texts manage to convey what you want to communicate to the audience.
20. Content for all channels
Each platform has its own particular characteristics and you have to know how to adapt the content to each one of them.
21. Free advice
They have the necessary knowledge to make suggestions focused on achieving the best results from a content strategy.
22. Possibility of internationalizing the site
In the world of freelance writers, you get professionals with the ability to write in different languages. This gives you the opportunity to reach a wider audience.
23. Curating high-quality content
This practice is becoming a trend and gives excellent results. But you have to know how to execute it. Otherwise, it has negative consequences.
24. More ideas
The more people who can contribute to the development and execution of a content strategy, the better.
25. Volume of work you want
They produce from one piece of content to the quantity you want.
26. CMS Administration
If you don't have time to manage the content management system, the freelancer can do it for you.
27. Additional content for the same cost
Images or videos that complement the articles are generally part of your rate per word.
28. Care of the sources
They always check the relevance of the sources to be used. This guarantees valuable information at all times.
30. Investment with a good ROI percentage
The above reasons translate into an investment with excellent results, which guarantees traffic to the website and a high percentage of conversions.
As you can see, freelance writers offer very good alternatives. Although hiring them through a Content Marketing platform guarantees better results.
1. An active blog generates more conversions
According to Content Marketing 2016 figures , businesses that publish turn leads into sales with overseas chinese in worldwide data more than sixteen blog posts per month get 3.5 times more traffic than those that do so less than four times in the same time frame. This translates into an increase in the conversion rate, but do you have the time to dedicate to generating quality content with this frequency? Maybe not. A freelance writer does because it is the main activity of his job.
2. Quality content without increasing payroll
Online writers guarantee you a high volume of content without having to add them to your staff.
3. Visibility on the web
Quality content is closely linked to the positioning and reputation of a company on the web. A freelance writer knows this and focuses his work on this point.
4. Publications according to the content calendar
Every Content Marketing strategy requires publications on dates determined by an analytics study, which the entrepreneur may not be able to meet.
5. They are an excellent means of achieving marketing objectives
Each piece they generate is designed with a specific objective in mind.
6. They are specialists in web writing
Web content must have certain style and language characteristics, designed with the user in mind and which not everyone can master.
7. Versatility of topics
They are capable of generating quality content on any topic.
8. Specialized editors
If the above reason doesn't convince you, you can also find writers who are experts in specific topics.
9. Specialists without employment ties
They work for you but you do not have to pay them a salary or the social benefits required by law. They are self-employed.
10. You have time to boost your business
If you don't have to dedicate yourself to content development, you have the time you need to dedicate yourself to what you know how to do.
11. They work for you without invading your space
The contract, delivery of work, payment and other procedures for content development are done through digital communication channels.
12. Cutting-edge digital tools and infrastructure at your service
Online editors carry out their work using state-of-the-art equipment and tools that optimize their work and allow for the best results.
13. SEO-optimized texts
They know how to handle keywords, titles (H1-H6), keyword density and other useful elements to position an article.
14. Deep investigations
A freelancer has the time to do proper research.
15. Attractive articles
The title and introduction are essential components of good content. You have to know how to choose them.
16. Experience from other places in the world
The freelance modality allows the hiring of writers from any country, which is why you can enrich your articles with knowledge of other cultures.
17. Cheaper quality content
Online writers are paid per article generated, which is often cheaper than hiring full-time specialists.
18. Professional image for your business
Texts written without grammatical or spelling errors say a lot about the company that publishes them.
19. Effective communication with the client
Professional texts manage to convey what you want to communicate to the audience.
20. Content for all channels
Each platform has its own particular characteristics and you have to know how to adapt the content to each one of them.
21. Free advice
They have the necessary knowledge to make suggestions focused on achieving the best results from a content strategy.
22. Possibility of internationalizing the site
In the world of freelance writers, you get professionals with the ability to write in different languages. This gives you the opportunity to reach a wider audience.
23. Curating high-quality content
This practice is becoming a trend and gives excellent results. But you have to know how to execute it. Otherwise, it has negative consequences.
24. More ideas
The more people who can contribute to the development and execution of a content strategy, the better.
25. Volume of work you want
They produce from one piece of content to the quantity you want.
26. CMS Administration
If you don't have time to manage the content management system, the freelancer can do it for you.
27. Additional content for the same cost
Images or videos that complement the articles are generally part of your rate per word.
28. Care of the sources
They always check the relevance of the sources to be used. This guarantees valuable information at all times.
30. Investment with a good ROI percentage
The above reasons translate into an investment with excellent results, which guarantees traffic to the website and a high percentage of conversions.
As you can see, freelance writers offer very good alternatives. Although hiring them through a Content Marketing platform guarantees better results.