Best practices for your Snack Content
Posted: Mon Jan 20, 2025 12:23 pm
Nearly 51% of the time we spend on the Internet is spent on a mobile device . The explanation is simple: these devices are small, increasingly faster and allow us to have experiences just as valuable as on a desktop, but in almost any place (even many elevators are no longer a limitation), at any time and with increasingly cheaper connection costs. This change from desktop computers with screens of 14, 15 and more inches, to ones of 4-6 inches, has revolutionized the way in which users consume and digest online content.
I deliberately used the food metaphor of “consume and digest” because it is the best way to explain where the name Snack Content comes from: small pieces of content that synthesize information and are presented to Internet users in small formats (like small snacks, we would say in Spanish) to be consumed at any time and in any situation, taking up a few seconds. Snack Content has been gaining relevance in digital marketing strategies due to what was mentioned in the first paragraph, the growth in the use of mobile devices.
We wanted to present you here 5 tips to keep in 99 acres database mind when creating them effectively:
1. Make sure they are appropriate for your audience
Do you know who your content is intended for? Do you know what they want and enjoy? If you can answer these questions, you're on the right track. You need to be aware of what Internet users expect from your posts. Your goal should be to meet the needs of those who follow you.
2. Find the perfect balance
Whenever you write, design an image or edit a video, you run the risk of placing it at an extreme between two poles: making it very fun, but not very informative; or very informative, but boring. This risk is accentuated when space is a limitation, as is the case with Snack Content. Therefore, it is necessary to try to find the middle ground between fun and information. To do this, ask yourself what you can do without without affecting the aforementioned areas. Here, a table that contrasts purely informative elements with those that aim to entertain the user will be useful in order to level them out.
3. Don't forget that image is everything
In the same time frame and on the same screen space, an image is capable of providing us with much more data than a text. So, when the equation calls for minimising the two dimensions mentioned above for the Internet user, it is necessary to take advantage of the informative power of images. In addition, they can also be helpful in suggesting more accurately positive emotions through their evocative power that invite users to continue enjoying your posts.
4. Moderate your interventions
Continuing with the food metaphor, a snack is something we enjoy between meals, to satisfy hunger for a moment or to enjoy a snack that will not be part of our main meal. The same applies to these small pieces of content. They should not be published too frequently, or at times when users are more inclined to them.
5. Take advantage of all the varieties of formats
Memes, infographics that make a few points, quotes, especially short blog posts, or even a photo without any footnotes. There are many varieties of formats you can apply. If you have the means to do so, take advantage of the rise of videos of 15 seconds or less, which have captured the attention of millions of users. Or create mixed forms like Instagram “stories,” which are already a huge hit .
With these tips in mind, your Snack Content will work as sharp hooks for users. You will create engagement among them and will surely have them coming back to your sites looking for more. They will add to the valuable numbers of your Content Marketing strategies .
I deliberately used the food metaphor of “consume and digest” because it is the best way to explain where the name Snack Content comes from: small pieces of content that synthesize information and are presented to Internet users in small formats (like small snacks, we would say in Spanish) to be consumed at any time and in any situation, taking up a few seconds. Snack Content has been gaining relevance in digital marketing strategies due to what was mentioned in the first paragraph, the growth in the use of mobile devices.
We wanted to present you here 5 tips to keep in 99 acres database mind when creating them effectively:
1. Make sure they are appropriate for your audience
Do you know who your content is intended for? Do you know what they want and enjoy? If you can answer these questions, you're on the right track. You need to be aware of what Internet users expect from your posts. Your goal should be to meet the needs of those who follow you.
2. Find the perfect balance
Whenever you write, design an image or edit a video, you run the risk of placing it at an extreme between two poles: making it very fun, but not very informative; or very informative, but boring. This risk is accentuated when space is a limitation, as is the case with Snack Content. Therefore, it is necessary to try to find the middle ground between fun and information. To do this, ask yourself what you can do without without affecting the aforementioned areas. Here, a table that contrasts purely informative elements with those that aim to entertain the user will be useful in order to level them out.
3. Don't forget that image is everything
In the same time frame and on the same screen space, an image is capable of providing us with much more data than a text. So, when the equation calls for minimising the two dimensions mentioned above for the Internet user, it is necessary to take advantage of the informative power of images. In addition, they can also be helpful in suggesting more accurately positive emotions through their evocative power that invite users to continue enjoying your posts.
4. Moderate your interventions
Continuing with the food metaphor, a snack is something we enjoy between meals, to satisfy hunger for a moment or to enjoy a snack that will not be part of our main meal. The same applies to these small pieces of content. They should not be published too frequently, or at times when users are more inclined to them.
5. Take advantage of all the varieties of formats
Memes, infographics that make a few points, quotes, especially short blog posts, or even a photo without any footnotes. There are many varieties of formats you can apply. If you have the means to do so, take advantage of the rise of videos of 15 seconds or less, which have captured the attention of millions of users. Or create mixed forms like Instagram “stories,” which are already a huge hit .
With these tips in mind, your Snack Content will work as sharp hooks for users. You will create engagement among them and will surely have them coming back to your sites looking for more. They will add to the valuable numbers of your Content Marketing strategies .