Strategies for selling on WhatsApp and how to apply them now
Posted: Tue Jan 21, 2025 3:22 am
Being easily found by your leads is a way to sell more, and many companies already provide, for example, a WhatsApp number for business contact. However, to reduce the sales cycle , some strategies for selling via WhatsApp are necessary.
See below what these strategies are and how to apply them.
WhatsApp must be integrated with CRM
Many businesses already have WhatsApp business accounts and are taking advantage of the app's benefits. However, there's no point in manually serving your customers. This way, you'll just accumulate contacts in the service queue and won't have access to the conversation history, which affects the interaction with the lead. Loss of conversation timing and delay in sending responses are some of the problems generated.
To prevent this from happening, the solution is Br24's PowerZAP WhatsApp API integrated with Bitrix24 .
Learn more: Boost your WhatsApp: Send automatic messages with PowerZAP WhatsApp API + Bitrix24
Tips on strategies for selling on WhatsApp
One of the advantages of WhatsApp is that you can apply it to all stages of the sales funnel. But only with PowerZAP WhatsApp API in your CRM software will you have access to your lead's information that will allow you to establish a personalized relationship.
See how to increase your sales through WhatsApp in three commercial areas:
Read also: How to use WhatsApp at each stage of the Sales Funnel
1. Lead capture
Most of your customers use WhatsApp, so you should do whatever you can to make your number easy to access.
A good strategy is to use it on your mobile website. When they see the icon, your chile telemarketing data lead will only need to click one button to start a conversation with you.
2. Customer nutrition
Once captured, your lead goes into your cadence flow to be nurtured via WhatsApp. When you use PowerZAP in your CRM, all conversations are saved, so your SDRs can continue to provide support without having to repeat messages to the lead.
Here's how to access the history:
On your Bitrix24 home page, look for “Contact Center” and then click on “Conversations”.
A list of all conversations in your “Contact Center”, including WhatsApp.
In the “Actions” column, you can access the history of interactions with that lead and start a conversation.
In this list you will find other relevant information, such as waiting time for a response.
Easy, right?
3.Recovering lost opportunities
Even with all the technology to interact with your lead, some opportunities don't materialize. You can then move these leads to a recovery funnel to try to bring them back into your sales process.
You can edit a message to be automatically sent to leads that enter this funnel.
Here's how to edit automated messages:
On your cadence flow screen in the Leads menu, click on “Automation Rules”.
Go to “Configure Automation Rules”.
Search for the Card you want to automate a WhatsApp message for and add an action with PowerZAP.
Choose when the message should be sent from the entry of a new lead in the card and edit your message. The source and destination numbers are already filled in.
Click save.
Not sure what to write? Check out this example:
“Hello Lead, how are you? We talked a few months ago about Bitrix24 and we have a lot of new features in our services! I would like to know if it is worth resuming this conversation?
Think about what makes sense for your persona when editing the message. And don’t forget: you can also automate messages at other stages of your sales funnel!
Take advantage of WhatsApp integration with Bitrix24 to measure your revenue and optimize your sales process
To find out how your sales are going via WhatsApp, you can access the reports.
Go to “Contact Center” and click on WhatsApp — with the second letter lowercase A — to open the control panel. In “Reports” there is information such as ongoing, converted and lost leads; total value of business generated by the app and monthly earnings. This way, you can evaluate your sales process and structure it better.
Learn more: 6 advantages of PowerZAP WhatsApp API over the native Bitrix24 feature
Take advantage of PowerZAP WhatsApp API and improve your results, just like Rufus Latinamerica, which increased its sporting goods sales by 200%!
See below what these strategies are and how to apply them.
WhatsApp must be integrated with CRM
Many businesses already have WhatsApp business accounts and are taking advantage of the app's benefits. However, there's no point in manually serving your customers. This way, you'll just accumulate contacts in the service queue and won't have access to the conversation history, which affects the interaction with the lead. Loss of conversation timing and delay in sending responses are some of the problems generated.
To prevent this from happening, the solution is Br24's PowerZAP WhatsApp API integrated with Bitrix24 .
Learn more: Boost your WhatsApp: Send automatic messages with PowerZAP WhatsApp API + Bitrix24
Tips on strategies for selling on WhatsApp
One of the advantages of WhatsApp is that you can apply it to all stages of the sales funnel. But only with PowerZAP WhatsApp API in your CRM software will you have access to your lead's information that will allow you to establish a personalized relationship.
See how to increase your sales through WhatsApp in three commercial areas:
Read also: How to use WhatsApp at each stage of the Sales Funnel
1. Lead capture
Most of your customers use WhatsApp, so you should do whatever you can to make your number easy to access.
A good strategy is to use it on your mobile website. When they see the icon, your chile telemarketing data lead will only need to click one button to start a conversation with you.
2. Customer nutrition
Once captured, your lead goes into your cadence flow to be nurtured via WhatsApp. When you use PowerZAP in your CRM, all conversations are saved, so your SDRs can continue to provide support without having to repeat messages to the lead.
Here's how to access the history:
On your Bitrix24 home page, look for “Contact Center” and then click on “Conversations”.
A list of all conversations in your “Contact Center”, including WhatsApp.
In the “Actions” column, you can access the history of interactions with that lead and start a conversation.
In this list you will find other relevant information, such as waiting time for a response.
Easy, right?
3.Recovering lost opportunities
Even with all the technology to interact with your lead, some opportunities don't materialize. You can then move these leads to a recovery funnel to try to bring them back into your sales process.
You can edit a message to be automatically sent to leads that enter this funnel.
Here's how to edit automated messages:
On your cadence flow screen in the Leads menu, click on “Automation Rules”.
Go to “Configure Automation Rules”.
Search for the Card you want to automate a WhatsApp message for and add an action with PowerZAP.
Choose when the message should be sent from the entry of a new lead in the card and edit your message. The source and destination numbers are already filled in.
Click save.
Not sure what to write? Check out this example:
“Hello Lead, how are you? We talked a few months ago about Bitrix24 and we have a lot of new features in our services! I would like to know if it is worth resuming this conversation?
Think about what makes sense for your persona when editing the message. And don’t forget: you can also automate messages at other stages of your sales funnel!
Take advantage of WhatsApp integration with Bitrix24 to measure your revenue and optimize your sales process
To find out how your sales are going via WhatsApp, you can access the reports.
Go to “Contact Center” and click on WhatsApp — with the second letter lowercase A — to open the control panel. In “Reports” there is information such as ongoing, converted and lost leads; total value of business generated by the app and monthly earnings. This way, you can evaluate your sales process and structure it better.
Learn more: 6 advantages of PowerZAP WhatsApp API over the native Bitrix24 feature
Take advantage of PowerZAP WhatsApp API and improve your results, just like Rufus Latinamerica, which increased its sporting goods sales by 200%!