Webinars and online workshops
Posted: Tue Jan 21, 2025 3:29 am
Hosting free webinars or online workshops on topics relevant to your target audience can showcase your expertise and attract potential clients. For example, a marketing software company could offer a "Mastering Social Media Marketing for Small Business" webinar to attract entrepreneurs and small business owners.
Podcasts
Creating podcasts that discuss industry trends, interview experts, or provide valuable insights can help build your brand’s thought leadership and attract loyal listeners. For example, a travel company might create a podcast that provides destination guides and travel tips to appeal to adventure seekers and travel enthusiasts.
Top of the funnel (TOFU) marketing plays a key role in attracting and engaging potential customers in the digital age. When implementing a TOFU strategy, remember to continually analyze and improve your approach to ensure the best results in your digital marketing efforts.
Appier: Using AI technology to achieve smarter omni-channel marketing
Appier provides services to more than 1,700 global clients, covering multiple industries such as finance and retail. Their clients include well-known brands such as Pizza Hut , Burger King , Clarins , Carrefour , Toyota , and BMW . Appier's solutions are designed to optimize every stage of the customer journey, delivering substantial value to businesses.
What is Customer Economic Value (Engaged View algeria phone number data Conversion, EVC)?
BLOG_Banner (Naomi) (16)
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1 minute read
Common marketing terms
What is Customer Economic Value (Engaged View Conversion, EVC)?
EVC (Economic Value of Customers) is an indicator launched by Google specifically for measuring the effectiveness of video advertising, and is applicable to YouTube and Google Display Network ( GDN ). An EVC occurs when a user watches a skippable streaming ad for at least 10 seconds (or the entire ad if the ad is shorter than 10 seconds) and then converts within the specified time frame.
Podcasts
Creating podcasts that discuss industry trends, interview experts, or provide valuable insights can help build your brand’s thought leadership and attract loyal listeners. For example, a travel company might create a podcast that provides destination guides and travel tips to appeal to adventure seekers and travel enthusiasts.
Top of the funnel (TOFU) marketing plays a key role in attracting and engaging potential customers in the digital age. When implementing a TOFU strategy, remember to continually analyze and improve your approach to ensure the best results in your digital marketing efforts.
Appier: Using AI technology to achieve smarter omni-channel marketing
Appier provides services to more than 1,700 global clients, covering multiple industries such as finance and retail. Their clients include well-known brands such as Pizza Hut , Burger King , Clarins , Carrefour , Toyota , and BMW . Appier's solutions are designed to optimize every stage of the customer journey, delivering substantial value to businesses.
What is Customer Economic Value (Engaged View algeria phone number data Conversion, EVC)?
BLOG_Banner (Naomi) (16)
fb icon
twitter icon
linkedin icon
1 minute read
Common marketing terms
What is Customer Economic Value (Engaged View Conversion, EVC)?
EVC (Economic Value of Customers) is an indicator launched by Google specifically for measuring the effectiveness of video advertising, and is applicable to YouTube and Google Display Network ( GDN ). An EVC occurs when a user watches a skippable streaming ad for at least 10 seconds (or the entire ad if the ad is shorter than 10 seconds) and then converts within the specified time frame.