Case Study: What You Need to Know About Guerrilla Marketing
Posted: Tue Jan 21, 2025 3:58 am
Important indicators, data or metrics
Guerrilla marketing differs from traditional advertising campaigns in that it is focused on small budgets and unconventional approaches. It is important to understand that the success of such campaigns is often measured not only by direct financial indicators, but also by indirect indicators such as:
Engagement rate: This is a key metric for assessing the impact on the audience through non-traditional channels such as viral content or events.
Expanding reach through word of mouth. One of the main principles of guerrilla marketing is the use of word of mouth effects, which allows you to increase your audience with minimal costs.
Social signals: It is important to track how many mentions and discussions on social brazil phone number list networks occur after the campaign is implemented.
Increased brand awareness. Even without traditional advertising, you can significantly increase your visibility through unusual and creative methods.
Main difficulties or problems and their impact
Despite the appeal of guerrilla marketing, there are also significant risks:
Lack of control: Because guerrilla campaigns often involve elements that depend on public and audience perception, it is difficult to predict how people will respond to your campaign.
Guerrilla marketing differs from traditional advertising campaigns in that it is focused on small budgets and unconventional approaches. It is important to understand that the success of such campaigns is often measured not only by direct financial indicators, but also by indirect indicators such as:
Engagement rate: This is a key metric for assessing the impact on the audience through non-traditional channels such as viral content or events.
Expanding reach through word of mouth. One of the main principles of guerrilla marketing is the use of word of mouth effects, which allows you to increase your audience with minimal costs.
Social signals: It is important to track how many mentions and discussions on social brazil phone number list networks occur after the campaign is implemented.
Increased brand awareness. Even without traditional advertising, you can significantly increase your visibility through unusual and creative methods.
Main difficulties or problems and their impact
Despite the appeal of guerrilla marketing, there are also significant risks:
Lack of control: Because guerrilla campaigns often involve elements that depend on public and audience perception, it is difficult to predict how people will respond to your campaign.