Analysis service using artificial intelligence (AI)

[ishanijerin1]

The year has come to an end and it is now time to wrap up the year.
In the midst of this busy December, we held a seminar in collaboration with Rei Frontier Co., Ltd. on December 6th.

We would like to report on the successful collaboration seminar, which was attended by many companies.



1. Latest app marketing using location information, artificial intelligence (AI), and push notifications
As smartphone ownership increases, it is becoming possible to obtain user behavior logs in greater quality and quantity than ever before.
There are also increasing cases of linking member information with purchasing data and delivering the most suitable information to each individual via push overseas chinese in usa data notifications. In addition, there is also an increasing number of operations in which behavioral information, member information, and purchasing data are analyzed in an advanced manner to deliver the most suitable information at the most suitable time for each user.



2. "SilentLog" - a life log app used by 20,000 people per day
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The smartphone app "SilentLog" provided by Ray Frontier Co., Ltd. can automatically measure and record the means of travel, distance, time, number of steps, and place of stay just by downloading the app to your smartphone and carrying it around. It
also uses a unique method to suppress the problem of battery consumption.

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3. "SilentLog Analytics" - a location

The information obtained from smartphones is analyzed by artificial intelligence (AI) to analyze stride length, walking speed, and behavioral patterns. This allows you to check demographics such as gender, age, occupation, and place of residence, making it possible to build personas. The behavior of people and objects can be visualized from a bird's-eye view, and daily behavior information, heat maps of specific areas, and where people flowed into a specific area can be easily converted into data.

It is expected that efforts such as situational marketing, which uses artificial intelligence to analyze user behavior to identify situations with high open rates and deliver the optimal information at the optimal time, will accelerate in the future.

Many companies participated in the event, which focused on the currently popular topic of artificial intelligence (AI) and situational marketing as an O2O initiative that utilizes AI.

iRidge plans to continue holding free seminars that will be useful to you from various perspectives.