2. Prepare to answer difficult questions
Posted: Tue Jan 21, 2025 4:28 am
Maintaining this responsiveness means iran business email list prepping your team to answer the hard questions. At Oatly, this looks like regular knowledge shares on issues relevant to their product and mission. “We get a lot of questions about niche ingredients, packaging, our commitment to sustainability—we’re given the resources needed to speak on all of it.”
An X post from Oatly (@oatly) responding to a question on why their oat milk is labeled gluten-free in the US but not in Austra. Their response says, “Hey, the oats we use for our European products are not gluten-free, but we guarantee that they contain a maximum of 100 parts per million (mg/kg product) gluten. For a product to be labelled gluten-free, the gluten level must be less than 20 ppm.”
3. Prioritize proactive engagement
Brands should strive for balance between the reactive and proactive elements of their social media community management strategy. One reinforces the strength of the community, and the other grows it in size.
If you look at the comment section of any viral TikTok, you’ll likely see a few brands chiming in.
McDonald's top comment on a viral TikTok posted by @IAmBobbyMcFly
This style of proactive marketing—an audience engagement strategy that uses conversations around brands or industries that don’t explicitly mention a brand handle—is a masterful way to increase reach and expand your community. A top comment on a viral post gets a healthy fraction of all those impressions.
An X post from Oatly (@oatly) responding to a question on why their oat milk is labeled gluten-free in the US but not in Austra. Their response says, “Hey, the oats we use for our European products are not gluten-free, but we guarantee that they contain a maximum of 100 parts per million (mg/kg product) gluten. For a product to be labelled gluten-free, the gluten level must be less than 20 ppm.”
3. Prioritize proactive engagement
Brands should strive for balance between the reactive and proactive elements of their social media community management strategy. One reinforces the strength of the community, and the other grows it in size.
If you look at the comment section of any viral TikTok, you’ll likely see a few brands chiming in.
McDonald's top comment on a viral TikTok posted by @IAmBobbyMcFly
This style of proactive marketing—an audience engagement strategy that uses conversations around brands or industries that don’t explicitly mention a brand handle—is a masterful way to increase reach and expand your community. A top comment on a viral post gets a healthy fraction of all those impressions.