How to Equip Yourself for a Pop Up Store

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Pop -Up Stores are shops located in strategic places where brands promote themselves . They do not only seek to sell the product, but also to provide a component of differentiation, exclusivity and to make themselves known.

According to Panambí Martínez , director of Pop Up Store Spain, these stores are opened for a short period of time and with a specific objective, but always seeking to attract attention with a show store . It is about giving the customer an experience.

What should you keep in mind when opening a Pop Up Store?
Imagine opening a shop in a different place, where you can sell your products and then the next day it disappears. If you are thinking of starting this peculiar way of selling, you should take into account the following aspects:

You have to find a strategic location, get out of the indonesia number data norm and escape from the traditional. Corners of shops or inside shopping centers are good locations, but it depends on where your target audience is . You can also set it up inside, for example, a university.
Exclusivity is important , it has to be something unrepeatable that attracts attention.
It has to be profitable , the investment cannot exceed traditional points of sale .
Promote your brand , the store should show only and exclusively your brand in a way never seen before and follow a design related to your activity.
Can you imagine setting up a Pop Up Store so good that it even has media coverage ? Creativity must attract attention and everyone must remember your masterpiece.
Play with experiential marketing , so that customers experience something unique and unrepeatable.
This new store concept can have different purposes. You can use it to promote your product , to remove stock from your warehouse , you can use it as an outlet , for events, exhibitions, even if you are just starting out you can use it as a mobile store among other possible purposes.

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What requirements will you need?
You will need to obtain a license, rent a minimum amount of square meters, design the decoration and equipment of the store, staff, a POS if your purpose is to sell, and an internet connection. In some cases, depending on your product, you may need a nearby warehouse.

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