What is the importance of segmentation in Digital Marketing?

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In traditional advertising, segmentation was already a present concept.

In the end, it was possible to advertise only in the magazine consumed by your target audience or buy space in the most interesting times of a television channel's programming. However, within Digital Marketing, segmentation became something fundamental.

At a time marked by fierce market competition and extremely demanding consumers, companies need to adopt strategies that are truly efficient.

Wasting resources on poorly targeted campaigns, for example, can result in the loss of leads or even customers who may go to the competition.

Therefore, within this scenario, segmentation portugal mobile database can be an excellent ally for those who want to make their marketing campaigns and actions more efficient, personalized and precise when it comes to impacting the consumer.

By analyzing the metrics and indicators generated daily, it is possible to better understand each user.

By detailing the behavior of who you want to become your customer, or even in the search for loyalty, the opportunities to make a positive impact, whether with a paid ad or blog posts , are much greater.

In the end, you can direct the content of those actions to exactly what that consumer is demanding.

Segmentation is therefore essential to make your marketing plan even more efficient and precise.

By combining this strategy with the tools available on the market, such as Google Analytics itself, you will have much greater knowledge about the behavior and profile of those who can become clients of your company .