Automatically resize based on screen size and orientation (both portrait and landscape)?
Does it have properly formatted text (no long paragraphs) with fonts that are easy to read on smaller screens?
Do you use accessible menus for easier navigation?
Does it feature images and videos that have been optimized for smaller screens?
Do you have links optimized for touch controls (no clickable belarus phone data elements too close to each other)?
Why it matters : If your website isn’t responsive, smartphone users will have a poor experience on your pages. Without the benefit of a larger screen, navigating a non-responsive site can be difficult and require constant scrolling and zooming. This makes it likely that visitors will leave in frustration, which will increase your bounce rates and negatively impact your search rankings.
How to implement: If you are creating a website using a builder like WordPress , making your website mobile-friendly is relatively easy. Most of the elements you will use will be responsive to any device by default. These builders will also provide a mobile preview, so you can check how your web page will look to mobile users. Google also has a solution to make your website more mobile-friendly, called Google Accelerated Mobile Pages (AMP).
Pages built with the AMP specification load up to four times faster and use eight times less data. The only downside is that you may have to rebuild your website to adapt to AMP. Not sure how mobile-friendly your website is? Google Search Console makes it easy to find out. Conveniently assess your site's mobile accessibility and list any issues that need fixing.
Did you know that nearly 60% of sites ranking in the top ten in Google search results are at least three years old? Data from an Ahrefs study of two million pages confirms that very few sites under a year old reach the top positions. The good news is that if you’ve had your site for a while and are working on optimizing it, you have a domain authority advantage. Why it matters: The age of your domain can be a major factor in increasing your web page’s rankings.
This is because websites that have been around longer and have an excellent track record can rank higher in searches and maintain that rank longer than new domains. The opposite is also true: if your domain has been penalized by Google, it may be harder to recover and rank higher. In some cases, the domain name matters. While Google has penalized exact match domains (where the search keyword is part of the URL itself), it generally only does so for spammy sites with thin content.