Among all the services that the Internet

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Statista forecasts that revenues in the online food delivery segment will reach 306.808 billion dollars in 2021. doctors email list It is clear that the pandemic has boosted this segment and this is reflected in the popularity of its main players. McDonald's ranked 7th in visits to food and drink delivery service pages. However, its SEO optimization is worth noting: 70.8% of those who arrived at its website did so through search engines and 94% landed organically.

Indeed
provides, today there is the search for employment. Many people turn to the web to find it. So much so that on the Indeed site, a portal linked to personnel recruitment, 43.1% of people who entered the page through search engines and almost all of them (94.7%) arrived organically. Here the reputation of the company becomes relevant, since the most searched keywords are “Indeed” and “Indeed jobs”.

Tesco
As well as being a major retailer, Tesco has the most popular website among companies selling grocery products. The keywords “tesco” and “tesco delivery” alone generated over a quarter (26.28%) of the total website traffic from search engines. And nine out of ten visitors arrived organically.

Goal
This site was the most visited football news site in July, with half of its traffic coming from search engines. However, what was most remarkable was how it managed to reach that audience: almost 100% organically and with concepts such as “Messi”, “Goal”, “ps5” and “euro2020” as the main keywords, demonstrating the importance of SEO optimization for obtaining organic traffic.

What's the next step? Investigate what's behind these strategies, ask yourself how they're doing and what we can do better. It's time for an SEO audit of your site and the sites you're looking at as a reference. Go for it! Learning about content and website optimization is constant, don't get left behind.

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