Importance of both for a social media marketing strategy

[robiulhasan]

Twitter
On Twitter, the issue of reach vs. impressions is different than the rest.

The app is unable to measure the reach of tweets, as it is virtually impossible azerbaijan phone number resource for the algorithm to tell whether a tweet was seen or just made an irrelevant impression.

For this reason, the network managers decided that impressions will only be measured when the tweet appears on the screen, as long as it is in the news section or the feed and in the search results.

That is, if you publish a tweet and it is seen by 200 users, 3 times on average each, it means it will have 600 impressions.

Now, despite being two similar metrics but with few contrasts between them, this does not mean that they cannot go well together.

Depending on your campaign objectives, the decision between reach vs. impressions depends on the result you want to measure.

For example, if you are thinking of running an Ads campaign on Instagram or Facebook, you will generally be interested in knowing the impressions, since this will indicate whether the segmentation carried out is the most appropriate.