Presence on social networks and local services

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Promotion on social networks such as VKontakte, Odnoklassniki, as well as on real estate platforms such as CIAN helps to increase reach and attract a new audience. Local SEO, including registration on Yandex.Maps and other similar services, allows you to achieve visibility for regional queries.

Full integration with local portals and sites allows potential clients to easily find information about your agency and current offers. Pay attention to the placement of relevant information, including contacts, photos and reviews, to increase the trust and attractiveness of your site.

Monitoring and analysis of results
Tracking positions and traffic
It is important to regularly monitor the effectiveness of real estate website promotion using analytics. Yandex.Metrica and other analytical tools will help evaluate the dynamics of positions for key queries, as well as changes in traffic and user behavior.

Regular monitoring of key metrics, including tracking conversions and long-term engagement with content, will determine which SEO strategies are working effectively and which require adjustment.

Keyword Performance Analysis
Evaluating keywords will help you understand which of them are most effective in attracting your target audience. Yandex.Wordstat and similar tools will allow you to adapt your content, focusing on the most popular queries and getting rid of those that do not bring traffic.

It is important to remember the balance between high-frequency and low-frequency queries in order to cover the widest possible range of potential audience.

Example of successful promotion:
Let's look at a successful case of promoting a real estate website from St. Petersburg. The agency focused on creating detailed descriptions of properties and regularly updating the content. Promotion took place in such honduras whatsapp number data areas as optimization for mobile devices, active filling of the blog with properties from the secondary market and new buildings, as well as participation in professional forums and work with reviews on specialized resources.

Additionally, a strategy for contextual advertising in social networks was developed with the involvement of the target audience. Email marketing with special offers for subscribers was also launched. The results were not long in coming: organic traffic grew by 70% in six months and the number of leads increased by 30%.

The example shows how a comprehensive approach and adaptation to SEO requirements and target audience preferences can lead to a significant increase in the effectiveness of real estate website promotion.