SEO Factors That Will Affect Your Rankings in 2023

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2023 is approaching and with it, new challenges that will test the positioning of your website. The ranking of your page in search engines will depend on the marketing strategy you apply and how you evaluate the performance of your site.

Every year, Google changes the way its algorithms interpret data and rank websites it deems useful to users. If you want your business to stay afloat, you need to get used to the new rules that emerge.

So, if you want your company to maintain its online presence, you've come to the right place. In this article, we'll explain which SEO factors will affect your ranking in 2023.

Why is SEO important today?
Today, SEO is recognized as one of the most effective marketing tools, offering great benefits in terms of visibility and brand recognition.

Search engine optimization, if done right, is effective enough to increase your website traffic. Apart from traffic, other SEO activities also lead to more engagement and conversions.

Traffic promoted by search engines is considered more reliable and credible to the audience than paid ads. Platforms such as Insights or Query Data can help you get to know your audience better, so you can follow the latest trends.

SEO factors you should consider for 2023
Learn one by one the SEO factors that you should take into account for this coming year:

Mobile optimization
mobile optimization
Google continues to help mobile-friendly websites. This is why the search engine allows its algorithms to crawl the mobile version of a website first, in order to index and rank it in the SERPs.

It is important to optimize your website for mobile devices to ensure that it loads correctly and takes less time.

Since many people access the Internet from their mobile devices, if a website appears cluttered, it is reason enough for users to abandon it and choose your competitor's. This is something that influences the decrease in your CTR.

A high CTR (Click Through Rate) helps a website rank higher. We recommend that you use metrics to analyze the usability of your website on mobile devices.

Quality of the content you publish
Google's algorithm is sophisticated enough to prioritize the quality of your content over keywords. RankBrain, an AI-based algorithm, was recently reported to be an aspect that influences the ranking of a website.

This algorithm pushes keyword-stuffed articles out of the SERPs and gives importance to higher-quality, search-relevant content.

While keywords still matter to algorithms, focusing on providing authentic, quality content will do the most good for your rankings.

SEO Factors 2023
Content optimized for voice search
At its most recent conference, Google introduced LaMDA (Language Model for Dialog Applications), its latest voice-based technology. As its name suggests, this model is designed and trained for dialogue.

With Google's neural network Switch Transformer, LaMDA will be able to maintain appropriate conversations with users. As for SEO, the best thing you can do in 2023 is to make your content more conversational.

Customize your pages so that the algorithms can easily recognize them. This will not only help you rank better, but also connect with your audience effectively. It is also important that you generate keywords with a more conversational tone .

Labeled with Schema
Use Schema tagging to help Google's algorithms read your content accurately and displ bosnia and herzegovina mobile phone number list ay it more frequently on the first page of results.

Your website is better structured when you tag your content with Schema, allowing web crawlers to optimally index it and display rich snippets under its link in SERPs.

Schema also allows you to control how Google displays your website's meta description. Rich snippets under your page's link make it stand out in search results, significantly increasing your click-through rate.

Backlinks: Quality over quantity
Also known as backlinks, backlinks are an important part of Google's PageRank algorithm. Although backlinks help improve your rankings and increase traffic to your website, too many of them can negate all your efforts.

Backlinks make it easier for users to find your content, so it is essential to use reliable and quality links. Links on sites with good authority will help your SEO more than having them on several websites at the same time.

Keyword Research
Keywords are of vital importance in SEO and will become more important as SERPs continue to evolve.

With Google's algorithms becoming increasingly smart, displaying content at the top of search results, fewer users are clicking on a website during a search.