They are small-sized paper information carriers, usually intended for distribution to passers-by or as "paper spam" in mailboxes.
Leaflets and flyers
Source: shutterstock.com
To increase their appeal, they often function as a coupon for a discount on purchase, thus becoming a practical sales promotion tool. Due to their availability and the possibility of mass reproduction, leaflets and flyers serve as a quick and effective way to inform the audience about products and services.
Posters
Single-sided printed advertising india car owner data package items of varying sizes that can be produced on a variety of materials from paper to vinyl. They are often used to attract public attention to new films or events, and their effectiveness is greatly increased when they are accompanied by bright, eye-catching images and placed where they can be seen by a large number of people. Depending on the placement, posters can carry more information or focus on visual attention.
Large format banners
In the advertising industry, large formats play an equally important role as traditional smaller sizes, providing commercial properties with visible and impressive ways to attract attention.
Most of the marketing arsenal is irreplaceable in the design of facades, they can temporarily replace signs and serve as a guide in large shopping centers. Previously, advertising banners stretching over roads were actively used to announce mass events.
Today we see huge banners on street billboards, which work effectively to attract attention both in urban and out-of-town locations. They are distinguished by a wide audience reach and the ability to regularly meet the eyes of potential consumers. Large banners decorating the facades of buildings are created by connecting individual parts, demonstrating prestige to large companies and enhancing their image.
Brochures and catalogues
These two types of printed products are technically similar, both consist of many pages bound together using a special mechanism. The main difference between them is the volume and quality of the paper used.
Brochures and catalogues
Source: shutterstock.com
Brochures are typically smaller than catalogues and made from lighter weight paper. They are great for informing customers of current promotions or sales, and are often used by large retailers to notify customers of various offers.
These types of print advertising provide businesses with the flexibility to choose the most appropriate way to present their products or services, taking into account the specifics of the target audience and the company's budget policy.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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