How to adapt an Email Marketing strategy to the GDPR

[Dimaeiya333]

The GDPR is the European Union's new security reform regarding the collection and use of personal data of citizens of these countries. If you work with this type of data or want to get ahead of the competition, find out in this article how to modify an email marketing strategy according to this regulation.

1. Ask users for consent
Before this regulation, you could create large databases and send multiple emails to advertise by just getting your users' email addresses . After the GDPR, which will come into effect this May, you will now need direct authorization from people and it will be mandatory to ask for permission to collect their personal information.

For this you can do the following:

At the end of forms, don't leave the "I accept the terms" box checked, let people click on it.
It uses the double opt-in method, which is widely used in permission marketing, in which the user, after leaving their data, must go to their email to confirm the subscription.
Adapt your Email Marketing strategy to the GDPR

2. Collect only the necessary data
In some cases, you can ask for more data in case you need it in the fu costa rica mobile phone number list ture. From now on, just limit yourself to asking for the data you need to develop your email marketing campaign.

To define what data you need, you must know your buyer persona very well and ask yourself which fields are necessary to define your communication strategy.

Use few fields, no one will enter their personal data such as identification numbers, profession or city of residence when all they want to do is subscribe to a newsletter.



3. Provides access to data
Some marketers or companies remove access to options for users to manage their data. They don't even provide information about how the user can unsubscribe from receiving emails.

Now you need to allow people to see what data they are sharing with you and modify it. The most popular way to do this is to attach the link in the footer of each email that sends the user to a company landing page , where this option can be configured.

In addition, your subscribers should be able to permanently delete their data from your records. You can then send a farewell email to tell them how they can join again whenever they want.