The 5 best tools to boost an SEO strategy

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Achieving good positioning in search engines requires constant monitoring and follow-up. You can facilitate this evaluation by using tools that automatically detect opportunities and failures. We have prepared this list of 5 platforms that will help you optimize your SEO positioning strategy.

1. SEO Powersuite
This is a suite of 4 applications for desktop computers with Windows, Mac and Linux operating systems. Each of these tools has a specific utility:

SEO SpyGlass: By providing detailed analysis of your competitors' links, this feature provides you with information on how to optimize, manage and create new links.
Rank Tracker: Great for keyword selection and monitoring everything related to organic search engine results.
Website Auditor: locates weak points in your pages, to correct them and optimize the elements that compose them.
Link Assistant: helps you plan campaigns based on high-quality links.
2. SEMRush
It is a classic tool that you can use to improve SEO positioning , which allows you to “spy” on your competition’s SEM (paid positioning) strategy. Its tools allow you to:

Finding the best keyword options for your brand.
It is especially useful if you use Adwords, as it provides information to how useful is cyprus numbers data better leverage auctions and outperform the competition.
It is useful for finding new market segments, which allow for the development of business opportunities that have not yet been explored.
3. Ahrefs
This online application is very useful for digital marketing campaigns, as it offers detailed information about the external links of one or several pages, analyzing a profile and comparing it with others. This app offers:

Analysis of a domain's authority, based on the number of incoming links.
Details of the organic results for each keyword, to take advantage of those that offer better positioning.
Study of the pages and their results, according to the backlink strategies undertaken and the number of times they have been shared.
4. Google Search Console
Previously known as Google Webmaster Tools, this tool has very interesting features:

Provides overall performance reports up to 16 months old.
Index Coverage Reports, which basically shows how Google crawls information for each URL.
It is useful to increase the visibility of your website, which will be directly reflected in an increase in CTR (click-through rate) over time.
5. SERPWatcher
Its simple but useful interface analyzes the keywords and shows how the rank of each one has increased. On the other hand, its metric known as “Dominance Index” allows you to know the portion of organic traffic captured by your website, based on the study of keywords and their search volume.

You can use any of these 5 tools to get the SEO positioning you are looking for, you just need to identify which one best fits your SEO strategy monitoring plan.