production of some products.

[muniyaakter]

It will be important to refocus on your bestsellers and develop ways to respond more quickly to changes in market demand, perhaps even switching

Leverage different distribution channels and invest in live streaming sales
As e-commerce growth normalizes after its pandemic boom ( e-commerce sales are expected to grow 11% in Europe between 2022 and 2025, much slower than the 30% growth seen between 2019 and 2020), rising digital marketing costs and ever-increasing return rates, many brands are returning to a multi-channel and DTC (Direct-To-Consumer) strategy.

Among the new distribution channels and the classic ones slovenia consumer mobile number list one above all seems to be growing the fastest: livestream shopping .

Global luxury brands were quick to get their hands on it, too : from Gucci to Chanel, from March Jacobs to Brandon Maxwell.

But what does a livestream shopping event consist of?

It's actually all very simple.

All it takes is for a brand (or a creator in partnership) to showcase their products through a live broadcast (often via a social channel) allowing customers to ask questions and purchase/reserve the products in real time.

The power of livestream shopping is that it combines entertainment with immediate purchase . It is a channel that has enormous potential to create value and improve brand appeal, especially to younger generations.

Offline, on the other hand, physical contact points are increasing (Serine).

Offline meeting opportunities are strong opportunities to tangibly experience the brand for customers and to create an emotional bond with them ( Irene Bosi , Head of Brand at Yoga Academy, also talked about it in the Trend Report 2023 ).

A very effective trend in this sense is that of pop-up stores : temporary shops that help brands get in touch with new segments of the public, without having to make large investments in the creation and management of single-brand stores.