For PPC traffic, there is no time lag:

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You put money on "Direct" - the first clients come. Transition price No matter how you look at it, the cost of a click on the same request from a search and from a contextual ad will be different. Naturally, not in favor of contextual traffic. The difference in the click price is at least 2-3 times, usually 5-6 times, and sometimes 10-15 times.


Did you think that was it? No, sometimes it is 20-22 times. And even list of cyprus whatsapp phone numbers 30-35 times! A click in context is always more expensive. Calculate: if you pay more for one click on a request from organic search results, then something is wrong with your strategy or the performer (it is quite possible that you have been hooked on the link needle). A click from organic search results cannot be more expensive than context for the same request.


Read also What was 2021 like in SEO: opinions from TexTerra experts and others Clickability There are topics in which the clickability of contextual ads is traditionally higher than in organic search results. More precisely, only the first or second position will work in it, and the eighth or tenth will receive fractions of a percent of the total number of views (not to mention the second page).