A new tool has been born on the Internet that seeks to achieve a close relationship between brands and bloggers by serving as a meeting point. Its name is Bloguzz , a young company with eight employees and 50 collaborators, located in Barcelona. In it, bloggers can freely express their opinions on products and services, after having experienced them physically or in real life, according to El País .
To sign up, users enter a tracking code on bc data thailand their blog and fill out a form with their tastes and preferences. Brands get honest reviews on influential blogs, while bloggers get products of interest and related topics, as well as experiences for their blog. The benefit is mutual.
But above all, this platform opens up an important avenue for online marketing, at a time when the opinions of Internet users are gaining decisive power. To date, Bloguzz has worked with more than 100 brands, including Desigual, eDreams, FXInteractive, L´Oreal, Vichy, Adidas, Paramount and Aston Martin. In addition, they have more than 3,000 registered blogs, according to El País .