In relation to the previous point, nowadays it is much more valuable and attractive for consumers to give experiences rather than simple material items.
Breakfasts, dinners, courses, board games for the family and tickets for shows are some of the most requested gifts during the days leading up to the festivities.
This is because experiences leave a much more meaningful mark ghana business email list
than the most expensive of products. Experiences are related to hobbies and dreams: giving them as a gift is a perfect way to show affection.
If you want to reach the largest number of consumers looking for Father's Day gifts with your e-commerce, we recommend emphasizing the experiences that arise around your products.
The E-commerce Explosion in Pandemic
The COVID-19 pandemic in 2020 has had a strong impact on the way people perceive and celebrate this date. Changes in daily life and confinement have prevented families from meeting physically.
In this particular context, technologies have played a key role both in the way people keep in touch with their loved ones as well as in the way they research, discover and purchase gifts for them.
Isolation exponentially accelerated the growth of e-commerce and led to a rapid transformation in people's consumption habits.
Businesses that did not have a strong online presence were forced to focus on digital marketing actions to stay afloat.
For this reason, in this article we want to share with you the best strategies to boost your sales and increase your income on Father's Day.