How to increase the impact of an industrial fair through the Internet

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Do you go from fair to fair just because you have to? ATTENTION: You are making a mistake !! Nowadays, fairs are not as effective as they were just a decade ago. It is not enough to have a stand at one of the most important fairs in your sector and spend hours there trying to make new contacts. If you really want these to become the turning point for your business , you are in luck. In this post we are going to explain how to increase the impact of an industrial fair thanks to the Internet .

Trade fairs need a review of their strategy to become competitive again
Although trade fairs need to revise their strategy to become competitive again, they are still a business tool where you can exchange opinions and market trends. They are a key point where you can interact with the best and most specialized supply and demand in your sector, so knowing how to make the most of the opportunities they offer you can bring you great benefits .


With the emergence of the Internet and social networks , the business brazil email list world has taken a 360º turn; companies have had to "jump on the bandwagon" to remain active in the market, being forced to change their sales and communication strategies .

A large part of the marketing budgets of industrial companies are allocated to trade fairs , so it is essential to use all the resources at our disposal to maximize their results.

The Internet offers us many ways to generate attraction and generate conversions , before, during and after the fair. Do you want to know how? Take note!

Inbound strategies to reinforce your commercial actions at an industrial fair
Before going to the fair, you must promote the event , and now you will ask yourself, how do I do it? Do I tell my salespeople to do word of mouth? NO! It is much easier, use Inbound Marketing and all the tools it includes.

Inbound marketing is a very different technique from traditional marketing , far removed from traditional strategies that have become obsolete, such as telephone or television commercials, and focuses on giving the customer what they want to receive . It goes a step further and attracts potential customers, or as it is known in inbound buyer personas , by providing value with useful content and answering the questions that arise throughout the sales journey.

After this brief clarification, simply use logic… before going to a fair, what should you do? Give the event a voice, right? Well, there are different techniques that will help you reach your buyer personas and increase the impact of the fair.

First of all, email marketing campaigns can be the perfect ally. By sending a special newsletter you can inform all your contacts of your participation so they can visit you. You can also include discount vouchers , which will be an incentive to attend. Email marketing strategies are not only effective before a fair, but they also provide great value afterwards, helping you maintain the relationship with your new contacts.

Writing a blog post with relevant information about the event, such as the location of the stand, the new products that will be presented, or any other information you consider appropriate, will also help you achieve your communication strategy.

Likewise, including a banner in your email signature and on the home page of your website will allow you to reach many more potential clients and will be a good way to obtain quality leads .

But the key point of your strategy has to be Social Selling . People spend hours and hours of their lives connected to social networks , so the opportunities they offer you are endless:

Before: Spread your next share .
During: Keep Internet users informed of everything that is happening and interact with them through hashtags.
After: Publish conclusions from the event and start a long-term relationship with your new buyer personas.
Combining an industrial fair with Inbound Marketing loyalty actions is the best strategy to increase the acquisition of potential clients. It will allow you to generate interest and start building a relationship of trust that will allow you to improve sales opportunities.