The 4 types of advertising strategies

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Advertising is even more important today (if possible) than it was in previous decades. The reason is that there is fierce competition not only on the Internet but, in general, on all platforms and media where products or services can be advertised .

For this reason, below we want to talk to you about some of the most relevant advertising strategies for 2021 so that you can implement them in your own business.

Advertising Strategies for 2021
1.- Content advertising
First of all, we want to talk about content advertising. This is one of the most direct marketing strategies and seeks to influence consumer decisions through different channels and using content as a medium . This is a type of marketing that is less invasive than direct advertising, since it primarily seeks to help users satisfy their needs and leaves its intention to sell in second place .

Ultimately, it is about offering useful information to users so that they can get involved in a process that ultimately leads them to purchase the product or service. This content can be disseminated through blogs, social networks or, in general, downloadable materials of various kinds, although it would be focused on users in general and not just on potential customers.

In short, it seeks to first link users with content and, later, to do so with a product or service. For this reason, it is often called "informative advertising."

2.- Pull advertising
The concept of pull strategy is a way of attracting consumers. These are strategies in which a brand is already well positioned in the market and is a reference brand in it. Therefore, its intention is not to convince new customers , but rather to remind them of its presence. In this way, the identification with said brand and its loyalty are sought more.

3.- Push advertising strategy
The third strategy we want to talk about is the so-called push strategy , which seeks to introduce a brand's new product. These are strategies aimed at making consumers aware of a specific product .

It seeks to position that product within the market by seeking potential customers. As a guatemala mobile phone number list complement to this strategy, a cheaper price is usually offered to encourage customers to try the product or service.

4.- Consumer-based advertising
This type of advertising strategy seeks to connect with the consumer through language, the way of addressing them or, in general, the most effective way of establishing effective communication with said public.

To carry out this type of strategy, an in-depth study of the audience must always be carried out, as well as the best strategies when it comes to interacting with them.

Depending on the objective you have for the campaign as a client, we can establish three categories:

- B2B , which is aimed at companies to companies ; its ideal form is to make the company interested in a product necessary for its activity. The values ​​and experience of the company itself are used to prepare the campaign.

- On the other hand, we have B2C , which is from a company to a consumer and seeks to implement its sales with direct communication with the consumer.

- The third is much more recent, and takes the form of C2C : that is, from consumer to consumer . In this case, it is the consumer himself who promotes the product among other consumers. Preferably, this is always done through C2C.

We hope this article has helped you understand everything you can do when planning your advertising strategy. Try them out for yourself and see for yourself how effective they are.