How to get a featured snippet: factors that influence

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As is often the case with Google, the exact criteria that will ensure you get a featured snippet are not known, but there are a number of factors that will help you achieve it.

Answer a question
To appear in the featured snippet, it is essential that the term can be structured as a question . If our content does not answer questions, it will not be shown in the featured snippet section. The best option is to select the search terms that interest us, and see what questions users may ask with these terms. For example, what works very well for featured snippets are the questions What is + search term .

Example: for the term CCTV we will write an article What is a CCTV?
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Questions like How; What is; How to do; How to; Why; What … also work well.

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Headings
The content must be divided into subsections with the search term within the france email list header of each section. The headers will correspond to the H tags (h2, h3, h4, etc.).

Examples of H2 subheadings to get a featured snippet:

What is a CCTV
Origin of the term CCTV
Types of closed-circuit television systems
Advantages of video surveillance
The content we want to appear in the Featured Snippet (the answer to the question) should be written directly below the first subheading (H2), which should be the subheading that answers the search term we are trying to rank for in the Featured Snippet. This first paragraph should be between 54 and 58 words long .

Friendly URLs
It is not recommended to use accents within URLs, since users usually search without accents , and we want to optimize our content for user searches. Also, when copying and pasting URLs with accents, we may get unfriendly URLs. This only applies to URLs; within the body of the article we will write correctly (with the corresponding accents).

The structure of the article
Use H headings to structure your content. The better your content is structured, the more relevant Google sees it. To do this, you can include a table of contents (with links to different points in the text, like the one you find at the beginning of this post), and a list of steps (1, 2, 3, etc.). This structure, similar to that of a guide, makes Google take the content as a reference . Methodology, phases, steps, all of this included within the article and in the best possible order.

Go into detail
Break down each point in as much detail as possible. The more detailed you can answer all the points raised in the article, the better. In fact, the recommended length of the article is at least 800 words .

Use of resources
Use graphic media such as infographics, screenshots and videos.

High quality content
Make the content as good as possible, so that it is truly “remarkable”.

SEO optimized content
Follow general SEO recommendations when writing articles.

Meta Data
Optimize the metadata through tools such as Seo Mofo so that the snippet does not come out cut off.

Keep an eye on Google changes
Google is in a process of continuous improvement in search results, so you have to be aware and continually analyze the pages that are within the featured snippets (your own and others), to deduce the criteria that the search engine is using to position it.



It will not come as a surprise to anyone to know that, at this point, the vast majority of purchasing processes begin with Internet searches. Having a prominent position within the results generated for your buyer persona will make it easier for you to earn your place as a reference company and snippets , especially the featured ones, but also those enriched with products, have become a great opportunity for industrial and technological companies to market their products – and services.