Analysis of the results of the marketing strategy makes it possible to understand the correctness of the chosen direction of development. In addition, this will allow monitoring the implementation of the set goals.
To ensure full-featured results tracking, the following components need to be assessed:
Selling the company's products. Distribution channels are studied, as well as the interest of potential buyers in the company's products or services. Strong and weak market niches, new locations and sales volumes are analyzed. At the same time, marketers study the conditions that affect sales activity.
The ratio of the number of student database orders and the revenue received. Evaluation of these indicators makes it possible to identify the best results of product sales, as well as to determine the average check in the market niche for a specific product group.
Customer satisfaction. All indicators of demand level and sales volumes for the main target audience are assessed. According to the Pareto rule, satisfying the needs of the target consumer group will bring the main income to the enterprise.
Market shares. The ratio of sales volumes to the division of products by market segments is assessed. This will allow identifying the types of products that provide the main profit in a certain niche.
Costs and revenues. Evaluation of indicators will help to determine methods of reducing expenses and identify the most popular products on the market by profit categories.
Marketing audit will help to understand the level of discrepancy between the obtained and planned strategic results. If there is a significant discrepancy between the data, you can either revise the marketing strategy or, having abandoned it, choose an alternative option.
A successful marketing plan will allow the company to achieve high results over a long period of time and maintain a leading position in a certain market segment.