How to build an effective search ad campaign

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Analyze customer relationship management data
Start by analyzing your existing first-party data. Look at the demographics sweden b2b leads and characteristics of your current paying customers. Export customer information from your CRM system to a CSV file and upload it to Google Ads.

After waiting for Google systems to process the data, explore the audience insights provided, such as audience size and demographics. Check that Google's suggested target audience matches your actual customers.

You can also create audience segments in Google Analytics based on high-value conversions and characteristics. Import these segments into Google Ads and cross-reference with your CRM clients for comparison.

google-analytics-example
Combine these insights to build detailed customer personas. Pay attention to the gap between your actual customers and Google’s suggested audience. Adjust your role accordingly.