This internal analysis allows identifying the team’s capabilities and prevents the company from taking steps it cannot afford, such as creating channels that generate excessive demand. In addition, planning should think of the digital marketing strategy as a whole, and then break down actions and objectives in each channel. This way, it can integrate and align all channels around the strategy, creating a cohesive brand communication. Create a style guide for online communication Digital marketing planning helps to avoid the scattered communication that a growing online presence can cause.
So creating a style guide for digital communication complements the plan. The style guide provides azerbaijan phone number data guidelines about the brand’s communication on its digital channels. Based on branding definitions, this document informs the principles and standards that must be adopted in all content, be it textual or visual. Uber’s style guide is a good example. The company explains that the brand’s global growth requires an efficient and flexible identity that adapts to the uses without losing its essence.
uch as logo, colors, illustrations, tone of voice, and typography. Define a proper frequency of publications One of the aspects defined in Digital Marketing planning should be the frequency of publications in each channel. Consider that you can create a blog, an email marketing strategy, or profiles on social networks, which require an active online presence. The users themselves demand it, as they follow a brand to keep up with its posts on a daily basis.