SparkToro is an audience intelligence tool that allows you to dig deeper into your audience’s online behavior, tastes, preferences and all types of content they actually consume, share and enjoy. With this type of information you will be able to share relevant content for your audience. Again, this is just a small sampling of the numerous different content marketing apps out there today. How Can Content Intelligence Drive Your Marketing Strategy? Now that you know what content intelligence is and why it is so important, let’s take a look at how it can drive your overall digital marketing strategy.
Creating a guideline for how you plan to use content marketing to your advantage is important. And so is bahrain phone number data understanding the buyer persona you’re trying to attract with your copy. The cool part about content intelligence is that it gives you a better idea of what people are talking about, why it matters, and how to include those topics in your advertising. From there, you can create blog posts and articles that dive into these topics.
. Other areas where you can use this information to drive traffic and sales include: Paid advertising on social media platforms and Google. Email marketing by choosing topics related to your blog posts. Traditional advertising by understanding the various concepts that mean the most to your clientele. Influencer marketing campaigns. And this is just a very short list of how intelligently understanding your content using a specialized tool can really boost your overall digital marketing plan.