An unexpected gain after using the Omnichat

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Buy more with OMO, it’s so convenient to grab a group at home
The unit prices of Kipling's bags are not low. In the past, even if there were discounts for buying multiple items in stores, many customers would not be able to purchase multiple bags at once. However, with omni-channel sales, customers can easily place an order with friends and family at home to enjoy the discounts. !


Store counter staff are on long leave, but store counter colleagues can continue to take care of VIP customers
The Kipling team shared: " OMO system is that when store clerks take maternity leave or resign, it is very convenient for other store clerks to take over to serve customers. It will not be said that there are no dedicated personnel to serve these VIPs during this period.

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Shopping cart remarketing: automatic reminder function, effective according to customer habits
The Kipling e-commerce website also uses the Omnichat shopping korea email list cart remarketing function and sets two reminders.

The contents of both articles are purely reminders and do not provide additional discounts, but the conversion rate and ROAS are both very good.

The Kipling team said: “Maybe it’s because it fits the usage habits of our customers. Sometimes when we are shopping, we suddenly have to wash the vegetables or pick up the children, and forget to check out. With this automatic reminder, many customers will see and think about it later. Will come back to pay."


Data in all aspects continues to grow, using OMO to create a win-win situation for customers, sales, and brand
After being determined to promote OMO, Kipling successfully united online and offline teams and increased the proportion of LINE friends' designated store services to more than 35% within three months. With LINE as a real-time channel, store staff can communicate with customers at any time. In addition to making it easier to maintain customer relationships and share new brand activities more quickly, it is also easier to arrange for other colleagues to take over customer service when someone takes leave.

It doesn't happen overnight from promoting OMO to seeing results. Even if the number of LINE friends and bindings increases, orders will not come in like a snowflake immediately. However, the Kipling team believes that as long as it sets goals, plans strategies, and implements them, Kipling can create a win-win situation for customers, salespeople, and the brand through omni-channel sales.